Senior TikTok Creator Marketing Manager

Senior Tik Tok Creator Partnership Manager [UK-based] About the company :

Forde Baker, is a full-service marketplace agency. We are a one-stop marketplace agency that helps ambitious brands achieve best-selling performance on a global scale. Our focus is on Amazon, Tik Tok Shop and Walmart.

Forde Baker has a proven track record of achieving rapid growth for a wide range of clients in sectors including beauty, personal care, nutrition and pet supplies.

Our multinational team has a wealth of experience. We cater those services for every client and specialise in working with ambitious brands who desire a higher standard of strategic, commercial and marketing consultancy services.

The Role :

Our business keeps growing, so we’re looking for a skilled Creator Partnership Manager to join our team. You will lead our influencer strategy and execution in the US and UK, managing a team focused on building impactful partnerships with top industry influencers and experts. Your mission is to drive brand awareness, credibility, and customer acquisition by developing and scaling influencer collaborations across key markets and verticals.

You will oversee campaign development, outreach strategy, team performance, and cross-functional alignment—while also staying close to the influencer ecosystem and driving innovation within the channel.

Whilst you will oversee UK campaigns, you must be able to demonstrate success with US brands on Tik Tok Shop. Building out our capabilities on Tik Tok Shop US is essential to the role.

Requirements and qualifications :

• UK-based
• Experience with Tik Tok US (direct, or with cross-border sellers, etc.)
• Experience with Tik Tok’s creator marketplace
• Management of Tik Tok affiliate campaigns and demonstrable results
• Wider understanding of ecommerce and marketplace trading
• Ability to recruit and build close bonds with creators
• 2–4 years of experience in influencer marketing, partnerships, or a related marketing function
• Excellent written and verbal communication skills in English
• Proven ability to manage influencer campaigns from concept to execution and reporting

Main responsibilities / your responsibilities will include :
Influencer Strategy & Management :

• Identifying and securing high-potential influencers to foster long-term, strategic partnerships.
• Overseeing the creation of compelling outreach strategies and content to engage influencers.
• Approving and guiding the development of campaign briefs, influencer rosters, and content concepts.
• Monitoring and optimizing influencer performance across brand awareness, content quality, and conversions.
• Leading experimentation into new influencer niches and formats, such as user-generated content (UGC), ambassador programs, and niche communities.

Team Leadership & Reporting :

• Reporting regularly on team performance and campaign return on investment (ROI) to senior stakeholders.
• Staying abreast of industry trends, emerging influencer talent, and platform opportunities.

Cross-Functional Collaboration :

• Collaborating with brand, content, paid, affiliate, and product teams on integrated campaigns.

Tik Tok Creator Community Development (Mid / Long-Term) :

• Growing and nurturing US and UK Tik Tok creators through both one-to-one and community-wide management and communication.
• Developing quarterly and monthly operational plans to increase creators' content production, compliance, and monetization on the e-commerce platform.
• Implementing tiered management strategies (top-tier, mid-tier, long-tail creators) to maximize ROI and efficiency.
• Develop partnerships with TAP, CAP and Talent Management partners to enhance our internal creator network

Benefits :

The benefits come from getting in early, influencing the agency’s long-term growth and growing with the business. You will also have exposure to many other aspects of ecommerce and the opportunity to broaden your skillset.

• Salary : £50k
• Bonus for any new businesses referred to the agency
• Freedom to work anywhere and at any time
• 34 days holiday including bank holidays (we don’t force people to take holidays on bank holidays)
• Significant career development opportunities
• £250 annual learning fund
• Laptop
• Pension

We are building a strong company culture. Everyone in the business must exhibit these qualities

• Tenacity
• Ambition
• A love of learning
• Not afraid to try things
• Embrace challenges
• Instinct to act
• Data-driven

Working at Forde Baker :

The role is open to anyone in any location in the UK.

There are no set hours and no control over where you work. Everyone works remotely and manages their own schedules. This is an opportunity to do your best work and take control of your work-life balance.

We work closely as a team but without the unnecessary distractions of top-down management. We work together but trust everyone to get on with their responsibilities and deliver to the highest possible standards.

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