Marketing Specialist - Retail

** Marketing Specialist – Retail (Hybrid, Birmingham HQ)
**** Marketing Specialist – Retail
** to join our dynamic team. This is a
** hybrid role**, with regular travel (3 days) to our
** Birmingham Head Office**, so candidates should be based within a reasonable commuting distance.

This is your chance to make a real impact in the automotive retail sector. You’ll lead innovative
** digital marketing campaigns**, contribute our
** eCommerce channels**, and support franchisees in driving
** sales and customer satisfaction**. If you thrive in a fast-paced environment and love blending creativity with data-driven strategy, this role is for you.
** Primary Purpose of the Role
** As our Marketing Specialist – Retail, you will:
* Implement annual
** eCommerce & digital marketing roadmaps**.
* Monitor eCommerce channel performance for
** tyres and SMR (Service, Mechanical, Repair)
** categories, translating insights into actionable strategies.
* Develop and execute
** B2C campaigns
** that drive sales and improve dealer profitability.
* Track and optimize the
** effectiveness of marketing initiatives**, ensuring alignment with business goals.
** Key Responsibilities
*** Lead the implementation of
** digital marketing strategies
** to enhance franchisee satisfaction and drive sales.
* Lead
** media and social media strategy
** and execution for the retail business.
* Support digital transformation, helping franchisees adopt and benefit from innovative tools.
* Deploy targeted
** digital campaigns
** and create engaging content for tyre and auto service promotions.
* Manage
** franchisee digital presence**, including Google My Business, local SEO, and online reviews.
* Analyze campaign performance,
** measure ROI**, and recommend improvements.
* Collaborate with category management to create
** sell-out campaigns
** tailored to franchisee and consumer needs.
* Ensure brand consistency across dealer co-op advertising and support
** PR initiatives
** for local events.
* Organize and manage
** consumer-facing events
** to engage target audiences.
** About You
** To excel in this role, you will have:
*
* Education:

*** Bachelor’s degree in marketing or a commercial discipline (Master’s preferred).
*
* Experience:

*** 3–4 years in
** customer-focused marketing**, with significant
** digital experience**.
* Hands-on experience in
** eCommerce, SEO**, media campaigns, and social programs.
* Automotive sector experience is a plus.
** Skills & Knowledge:
*** Fluent in English and holds a
** valid driving license**.
* Strong
** strategic and analytical skills**, with a holistic business perspective.
* Proficient in
** Microsoft Office**, especially Excel.
* Demonstrable skills in
** digital marketing, eCommerce, SEO, media design, social media and project management**.
* Ability to
** influence cross-functional teams
** and drive results.
* High
** customer sensitivity
** and a focus on delivering measurable impact.
** What We Offer
*** Hybrid working and regular collaboration with a talented, supportive team.
* Opportunity to lead
** high-impact digital campaigns
** across a growing retail network.
* Exposure to a range of
** marketing disciplines
** and career growth opportunities.
* A chance to
** shape the digital presence
** of franchisees and enhance customer experience.
** Additional Benefits
*** Competitive Salary and Bonus Scheme.
* 33 days holiday (including bank holidays) + Option to buy and sell 5 days holiday.
* Local and regional progression opportunities.
* Enhanced defined contribution pension scheme and life assurance scheme.
* Up to 4 free tyres for private use annually after 12 months service.
* Discounted MOT and Service Scheme.
* Private medical cover after qualifying period.
* Opportunity to lead
** high-impact digital campaigns
** across a growing retail network.
* Exposure to a range of
** marketing disciplines
** and career growth opportunities.
* A chance to
** shape the digital presence
** of franchisees and enhance customer experience.

If you’re ready to
** drive digital transformation
** in the automotive sector and make a tangible impact on both franchisees and consumers, we want to hear from you!#LI-KH1

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