Paid Social Specialist; Performance Marketing Agency

Role: Paid Social Specialist

Department: Paid Social, Performance Media Buying, Creative Strategy
Reports to: Head of Paid Social
Core Responsibility: Drive profitable growth for our clients through data‑led performance marketing and strategic planning across social media platforms.
KPI: Client New Customer revenue growth, Client retention and Cross service upsells
Experience Level: Mid‑level (3+ years)

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset — always reaching, always evolving.

As a fast‑growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data‑driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

• Winners Win - We get the job done right, rain or shine
• Full Ownership - Accountability is our North Star
• Integrity - Do what's right, not what's easy
• Never Stand Still - 1% better every day leads to extraordinary heights
• High Energy - Passion fuels performance

Join our high‑performing paid social team as a Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data‑driven results.

This isn't just about running ads, you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.

• Develop and execute high‑impact paid social advertising campaigns across Meta, Tik Tok, Snapchat, and Pinterest
• Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and profitability
• Conduct data‑oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns
• Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data‑driven

• Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
• Write direct‑response copy that resonates with target audiences and creates thumb‑stopping ads
• Collaborate closely with the design team to find new creative angles and breakthrough concepts
• Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising

• Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
• Identify and develop upsell and cross‑sell opportunities with existing clientele to strengthen brand foundations
• Work closely with cross‑functional teams to ensure alignment on campaign objectives and strategies
• Present clear, data‑backed insights and growth recommendations to clients

• Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
• Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
• Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
• Develop your skills through ongoing learning and professional development opportunities

• Use AI tools daily to increase speed, output, and quality
• Build automations, internal tools, bots, and workflows
• Experiment with new AI tools and models as they launch
• Constantly look for ways to compound output…