Senior Marketing Manager, Global ABM

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services/Manufacturing/Telco and Media to design and execute highly targeted, data‑driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value. This role will focus on high‑impact campaigns aligned to the Focus Verticals in EMEA, leveraging industry‑specific insights to personalize the buyer journey and deepen executive engagement.

This is a hands‑on, strategic role that blends vertical expertise, ABM strategy and execution, and cross‑functional leadership. The ideal candidate brings a deep understanding of industry pain points, collaborates closely with sales and marketing teams, and thrives in a high‑growth, customer‑centric environment.

• Vertical‑Centric ABM Campaigns:
  Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to industry‑specific challenges.
• Cross‑Functional
  
  Collaboration:
  
  Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
• Data‑Driven Insights & Reporting:
  Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
• Executive Engagement:
  Collaborate with sales leaders to develop executive‑level programs that drive alignment and trust with C‑level buyers.
• ABM Innovation & Enablement:
  Drive new tactics such as themed call blitzes, strategic gifting, and multi‑channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices:
  Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
• Budget Management:
  Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.
• This is a remote role but you will be expected to come into the Staines office on a weekly basis for ad‑hoc meetings and events.

Required Skills & Experience

• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—with the ability to speak to industry‑specific trends, buyer needs, and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
• Strong understanding of the customer journey, multi‑touch attribution, and end‑to‑end campaign development.
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account‑based strategies.
• Team mentorship or leadership experience is a plus.

• Pure Innovation
  :
  We celebrate those who think critically, like a challenge and aspire to be trailblazers.
• Pure Growth
  :
  We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune’s Best Large Workplaces in the Bay Area™, Fortune’s Best Workplaces for Millennia ls™ and certified as a Great Place to Work®!
• Pure Team
  :
  We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company‑sponsored team events.…