Brand Manager - Beauty​/Personal Care

Brand Manager - Beauty / Personal Care

Home based - 1-2 days per month in London

High Growth Beauty / Personal Care Global SME

A dynamic, high-growth, beauty, personal care and lifestyle SME brand is seeking a Brand Manager to drive regional growth across the UK and key EMEA markets. This is a hands‑on, high‑impact role at the centre of brand and commercial execution, responsible for delivering initiatives that build brand equity, drive consumer demand, and support sell‑through across retail, DTC, and distributor channels.

Reporting to the UK senior brand leadership and working closely with Sales, Trade Marketing, and Global HQ, the Brand Manager will own day‑to‑day execution of marketing plans, including product launches, retail activation, campaigns, and performance tracking.

• Execute UK/EMEA marketing plans aligned to growth and revenue targets
• Lead product launches across retail, DTC, and distributor markets
• Partner with Sales and Trade Marketing on retailer activation, in‑store visibility, POS materials, and promotional toolkits
• Support paid media campaigns, influencer partnerships, and agency management
• Ensure global brand assets are adapted for local relevance and consistency
• Track brand KPIs, campaign performance, and marketing ROI; provide actionable insights
• Collaborate cross‑functionally with Sales, Supply, Finance, and Global HQ

• 3–6+ years’ brand marketing experience within FMCG or consumer brands, ideally beauty or personal care category experience.
• Proven experience delivering product launches and marketing campaigns across retail and/or DTC channels
• Strong project management, commercial acumen, and data literacy
• High‑energy, proactive, and comfortable in fast‑paced, scaling environments
• Excellent communication and cross‑functional influence skills
• An exceptional opportunity with one of the most exciting SME brands in beauty and personal care that's launched in last two years. The brand has already achieved impressive new customer growth, consistently exceeding launch targets, and has a very bright global future ahead!