Marketing and Brand Manager

Marketing Campaign Manager (Brand & Campaigns) Join us to lead data-driven, product-led marketing across a leading tech firm. This role blends strategic thinking, hands‑on delivery, and team leadership — perfect for a marketer who thrives at the intersection of product, brand, and performance.

• Create high‑impact content and campaign assets including landing pages, in‑portal messaging, and digital content.
• Manage multi‑channel campaigns across email, social, paid media, and content.

• Brief and collaborate with Brand, Creative, PR, and Events teams for cohesive messaging.
• Maintain consistent brand messaging and up‑to‑date guidelines.
• Oversee branded templates, presentations, and marketing collateral.
• Act as a brand ambassador across internal and external touchpoints.

• Lead experimentation across websites, funnels, and in‑portal journeys.
• Develop hypotheses and test using data, behaviour insights, and UX best practice.
• Partner with teams to implement improvements that reduce friction and increase conversion.

• Own dashboards and performance reporting.
• Provide insights to shape marketing strategy, product development, and commercial forecasting.
• Monitor paid performance and optimise for ROI.

• Line‑manage and develop junior marketers, fostering a culture of testing, iteration, and data‑led decision making.
• Support quarterly targets and cross‑functional planning.
• Work closely with Sales, Product, Content, Brand and wider teams to ensure alignment.

• Support thought leadership and event promotion by briefing content and events leads.

• 3–5 years’ marketing experience, including B2B and multi‑channel campaign delivery.
• Experience briefing creatives and guiding junior marketers or agencies.
• Strong knowledge across digital, email, social, content, and events.
• Brand management experience with excellent attention to detail.
• Strong communicator with the ability to lead, motivate, and prioritise.
• Data‑driven mindset with hands‑on experience using analytics and CRM / automation tools.

• Experience in land, property, or built‑environment sectors.
• Understanding of both B2B and B2C audiences.

If you have any queries about the role contact Katie on . Please contact your consultant directly if you are already registered with Katie Bard. Katie Bard is an Equal Opportunities Employer.

Katie Bard will be managing your application in accordance with the GDPR and Data Protection Act 2018. Please refer to our privacy notice which will explain how we as an organisation will manage your data on our website. If your application is successful, we will contact you and manage your personal data in accordance with the guidelines of GDPR. If your application has been unsuccessful, we will delete your application within 6 weeks and all record of your data.

Katie Bard is acting as an employment agency.

Marketing and Brand Manager
• Birmingham City Centre