Industries Manager
Job in
Birmingham, West Midlands, B1, England, UK
Listed on 2026-02-28
Listing for:
BT Group
Full Time
position Listed on 2026-02-28
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager, Marketing Communications -
Management
Job Description & How to Apply Below
Function:
Brand and Marketing Unit: UK Business
Location:
UK Wide, United Kingdom Salary:
Competitive Job Req Date: 28th January 2026
Function:
Marketing
Location:
London, Birmingham, Manchester, Bristol Salary:
Competitive with great benefits##
** Why this job matters
** The Industries Manager is vital for driving business growth by developing and executing marketing strategies tailored to specific industry verticals, ensuring that all activity aligns with sector needs and opportunities. This role enables the business to reach and influence key audiences through targeted programmes that generate leads and support sales, while delivering value propositions and thought leadership that set the organisation apart.
By collaborating across teams, the Industries Manager ensures marketing efforts are commercially focused and deliver measurable impact, strengthening the brand’s reputation and supporting long-term growth. Additionally, the role provides industry expertise that informs wider strategy and helps the organisation adapt to changing market conditions and maintain a leadership position.##
** What you’ll be doing
*** Develop and deliver integrated marketing plans for specific industry verticals, ensuring alignment with business priorities and commercial objectives.
* Collaborate with sales, product, insights, and partner teams to identify industry-specific challenges, build value propositions, and create solutions that drive growth within the vertical.
* Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key industry audiences and maximise impact.
* Act as a subject-matter expert for the assigned industry, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
* Design and deliver thought leadership content, case studies, and use cases that showcase the strengths and opportunities within the industry vertical.
* Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets within the industry.
* Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective for the vertical.
* Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement in industry-focused campaigns.
* Oversee the activation of new product launches, offers, and incentives within the industry plan, ensuring successful go-to-market execution.
* Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.##
** Skills required for the job
*** Comprehensive understanding of marketing strategy, campaign planning, and execution across industry verticals.
* Strong commercial acumen, with the ability to align marketing activity to business objectives and measure impact on pipeline and revenue.
* Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams.
* Strategic thinking and leadership, with experience planning and optimising integrated marketing programmes in complex environments.
* Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
* Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
* Adaptability and resilience, managing multiple priorities in a fast-paced setting and staying current with marketing trends and best practice.##
** Experience you would be expected to have
*** Demonstrated experience in developing and delivering integrated marketing campaigns within specific industry verticals, ideally in a large or complex organisation.
* Proven track record of collaborating with cross-functional teams—such as sales, product, insights, and partners—to drive commercial outcomes and deliver measurable impact.
* Strong background in campaign management, including planning,…
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×