Marketing Campaign Specialist

Overview

Drive meaningful engagement. Shape performance. Be our next Marketing Campaign Specialist! At Intercity Technology, we’re about more than campaigns; we’re about creating impactful experiences that connect the right audiences to the right messages at the right time. We’re looking for a strategic and proactive Marketing Campaign Specialist to join our talented team, supporting our Telco Business Unit
, working across multiple channels and collaborating closely with Events, Paid Media, and Content functions to deliver performance-driven campaign activity that accelerates growth and maximises ROI.

As part of our team, you’ll play a vital role in planning, executing, analysing and optimising multi-channel campaigns that deliver measurable results. You’ll leverage Hub Spot and other tools to manage data, nurture contacts throughout the marketing funnel and inform decisions with insights that sharpen performance.

• Campaign Execution & Optimisation:
  Lead the implementation of integrated campaigns across email, paid ads, social media, search, events and more ensuring alignment to strategic goals and performance outcomes.
• Audience Targeting:
  Build well-segmented lists for targeted engagement, driving personalised communication that resonates.
• CRM & Automation:
  Use Hub Spot and CRM platforms like MS Dynamics 365 to automate campaigns, track engagement and manage leads effectively.
• Paid Advertising:
  Support and optimise paid search and social campaigns to maximise reach, conversions and ROI.
• Content
  
  Collaboration:
  
  Work with Content teams to develop compelling messages and assets that support campaign objectives.
• Data & Insight:
  Monitor campaign performance and apply data-driven insights to improve results and guide future strategy.
• Budget & Vendor Management:
  Manage campaign budgets, measure ROI, and coordinate with partners to ensure funds are used effectively.
• Event Support:
  Assist with the promotion and seamless integration of events into broader campaign activity.
• Reporting:
  Create clear performance reports to share insights and influence future planning.

You’re a motivated campaign specialist with a performance mindset, analytical, organised and able to think both strategically and creatively.

• Minimum 3 years’ experience in a marketing performance role, ideally in B2B.
• Demonstrable experience with Hub Spot, including automation and analytics.
• Proven ability to execute multi-channel marketing campaigns with measurable results.
• Experience in managing paid advertising channels (e.g., Google Ads, Linked In).
• Strong analytical skills with familiarity in A/B testing and optimisation.
• Ability to collaborate cross-functionally and communicate results effectively.

• Marketing-related degree or relevant qualification (CIM, IDM or equivalent).
• Hub Spot, Google or Linked In certified (desirable).

• Data-Driven:
  You use insight to make better decisions.
• Tech Savvy:
  Comfortable with marketing automation and analytics tools.
• Project Management:
  Able to manage multiple campaigns with precision.
• Collaborative Communicator:
  Clear, concise communicator who collaborates well across teams.
• Creative & Commercial:
  You combine creativity with commercial thinking to drive impact.

• 33 days holiday (inclusive of bank holidays), with entitlement increasing by one day for each full calendar year employed, up to a maximum of five days.
• Annual pay reviews.
• Holiday buy scheme.
• All-company bonus scheme.
• Death in service cover.
• Employee assistance programme.
• Company pension.
• Active social calendar.
• A strong focus on developing our people.

Intercity Technology provides reliable and secure technologies in communications, cloud, and managed services, with a big difference – Intercity is a technology solutions partner that isn’t all about tech. It’s about a great bunch of people combining their passion, expertise, and dedication to deliver extraordinary results for businesses.

Our Vision Is To Be The Best Technology Partner To Work For And With – We Are Really Proud Of Our Achievements So Far

• Custo…