Social Media & Marketing Executive

Job description

From 2024- 2025

4,118 young people received advice and support

1,685 young people were supported by us during the year

1,053 young people lived in our 40+ accommodation schemes

Up to 582 young people lived with us at any one time

91% of young people moved on from St Basils in a planned, positive way

Closing Date:
Wednesday 11th March 2026

Job Title: Social Media & Marketing Executive

Reports to: Marketing Manager

Salary: Scale 6, Points 26-28, £26,229 - £27.982 per annum, pro rata

Hours of work: Full Time (37.5 hours per week)

At St Basils, we are dedicated to safeguarding and promoting the welfare of children and young people. We expect our staff to create an environment and culture that promotes equality, diversity, and inclusion and advocate for anti-discriminatory practices and behaviours.

• Delivering and implementing a yearly digital marketing strategy in line with organisational objectives and brand guidelines.
• Manage and update content across St Basils websites using our CMS when needed.
• Take ownership of all social media platforms (Instagram, Facebook, Linked In, You Tube, Tik Tok etc.), including scheduling, content creation, analysis and reporting.
• Support digital campaigns across paid and organic channels, driving awareness, fundraising, service uptake, and engagement.
• Monitor, analyse, and report on digital performance, web traffic, and social analytics to inform future planning.
• Identify and develop engaging stories from across the organisation to amplify online.
• Ensure consistent brand presence across all digital outputs.
• Work alongside the PR and Marketing team to support with press releases, photography, and video content creation.
• Respond professionally and promptly to incoming messages and engagement via digital platforms.
• Help maintain and expand our visual content library, ensuring permissions are recorded and upheld.
• Assist in the production of St Basils marketing literature and digital marketing assets including producing and editing videos.
• Contribute ideas for innovation, testing, and improving our digital activity.
• Attend and support key fundraising and public events where necessary.
• Maintain strong relationships with internal teams, young people, external partners, and supporters.

Essential:

• Educated to degree level or can demonstrate relevant experience of a similar role.

Desirable:

• CIM or equivalent marketing qualification.

Essential:

• Minimum of 2 years’ experience in a digital marketing or communications role.
• Experience of delivering on agreed targets and KPI’s.
• Confident in using content management systems (CMS), email marketing platforms, and social media scheduling tools.
• Strong understanding of key social media platforms and their audiences.
• Experience creating and editing multimedia content (images, video, etc.).

Desirable:

• Experience working in the charity, housing, or youth sector.
• Experience with Adobe Creative Suite (Photoshop, InDesign).

Essential:

• Experience working within brand guidelines.
• Sound experience of IT systems including Microsoft Office, Word, Excel and PowerPoint.
• Demonstrable understanding of EDI principles and creating inclusive content.
• Good Understanding of GDPR.
• Understanding of youth homelessness or related social issues.
• Good knowledge of SEO and Google Analytics.

Desirable:

• Knowledge of accessibility standards for digital content.
• Knowledge of Google Ad Grants.