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Marketing Director

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Arena Racing Company
Full Time position
Listed on 2026-03-06
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Strategy
  • Management
Job Description & How to Apply Below

Overview"We are looking for a commercially driven Marketing Director to lead the group-wide marketing strategy across a national portfolio of 20 racecourse and greyhound venues. This is a senior leadership role responsible for driving attendance, revenue growth, customer engagement, and brand performance across all venues and products. You will develop and deliver integrated, data-led marketing strategies that support key revenue streams including ticketing, hospitality, sponsorship, retail, and non-raceday events.

Working closely with senior stakeholders, sales teams, and local venue marketeers, you will ensure marketing activity is clearly aligned to commercial outcomes. The Marketing Director will play a pivotal role in shaping and delivering the group's marketing strategy, with a clear focus on driving revenue growth and measurable return on investment. This role will provide strategic leadership across ticketing platforms, pricing and yield management, ensuring the business remains responsive to market dynamics and industry trends.

Working at a national level, the Marketing Director will lead the development and delivery of integrated multi-channel marketing campaigns while maintaining full ownership of the group marketing budget and ensuring spend is effectively planned, tracked and optimised. Equally important is the leadership of a high-performing central marketing team, alongside the oversight of in-house creative and design resources and the support of local racecourse marketing managers.

The role will work in close collaboration with Group Sales to drive lead generation, customer acquisition and commercial performance, while building strong, credible relationships with senior internal stakeholders, agencies and external partners. For a full overview of the role and responsibilities, please refer to the attached Job Description. "

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