Influencer Marketing Manager

Company Overview

Absolute Collagen is the UK's best-selling liquid collagen supplement and a fast-growing wellness brand operating at the intersection of beauty, health and nutrition. Founded in 2017 by Maxine and Darcy Laceby, the business has built a highly engaged community of over 60,000 subscribers within a subscription-first, multichannel model. The brand is built around its core platform, Age Powerfully, celebrating confidence and vitality at every stage of life.

Backed by private equity investor Livingbridge, the business has also been a Certified B Corporation since 2023, and is focused on its next phase of growth. Brand engagement, customer advocacy and community-led growth sit at the heart of that strategy.

This role exists to build and scale a high-performing influencer and creator marketing function that drives brand growth, community engagement, and measurable commercial impact. As Influencer Marketing Manager, you will lead the development of long-term creator and brand partner relationships, expand our gifting and seeding strategy, grow our affiliate creator community, and drive the production of high-performing UGC and creator-led Tik Tok content.

Sitting at the intersection of brand, social, community, and performance marketing, this role is critical in connecting influencer activity to wider business objectives—ensuring creator partnerships not only strengthen brand presence and engagement, but also contribute to scalable growth and ROI.

• Build Scalable Creator Partnerships:
  Drive and grow a high-performing influencer and brand partner network that strengthens brand visibility, advocacy and long-term community engagement.
• Grow Commercial Influencer Performance:
  Scale gifting, seeding and affiliate activity to deliver measurable ROI, earned reach and creator-led revenue opportunities across key social platforms.
• Elevate Content & Social Impact:
  Support the creation of high-performing UGC and creator-led Tik Tok content that aligns with brand positioning, social trends and paid performance objectives.
• Strengthen
  
  Cross-Functional Collaboration:
  
  Act as a key connector across PR, social, paid and community teams to ensure influencer activity supports wider brand and marketing goals.
• Shape the Future of Influencer Marketing:
  Play a central role in evolving and scaling Absolute Collagen’s influencer marketing function during an exciting period of brand growth.

• Built and nurtured a strong network of long-term brand partners, influencers and affiliate creators who consistently deliver high-quality, on-brand content and advocacy.
• Successfully scaled the influencer gifting, seeding and affiliate programmes, increasing creator engagement, earned reach and measurable ROI across key social platforms.
• Delivered a consistent pipeline of high-performing UGC and creator-led Tik Tok content that supports both brand awareness and paid social performance objectives.
• Established efficient processes for creator management, briefing, reporting and campaign delivery, ensuring projects run smoothly and collaboratively across teams and agency partners.
• Used performance insights, creator trends and campaign reporting to continuously optimise influencer activity and contribute to the wider growth of the Absolute Collagen brand.

• Brand Partner Management: Support our PR agency in identifying, sourcing and contracting long-term brand partners and ambassadors; manage day-to-day relationships with long-term talent and their management teams; coordinate content approvals, timelines and deliverables; track and report on partnership performance and campaign results; lead briefing processes for brand partner content production across brand shoots where required; ensure all talent partnerships align with the Absolute Collagen brand "Age Powerfully" positioning and "Proven.
  
  Pure. Powerful" product positioning.
• Influencer Seeding & Gifting Programme: Own and scale our influencer seeding programme across Instagram, Tik Tok and emerging platforms; identify relevant creators and manage outreach and relationship-building; coordinate gifting…