Built Environment Marketing Lead - Campaigns & Growth

role

About

The Role

The role

Reporting to the Senior New Business Manager for Property, the Marketing Manager, Built Environment (“BE”) will support marketing campaigns and activities across the Property Platform, with an emphasis on those for the Built Environment consultancy business:
Gateley Hamer, Gateley RJA, Gateley Smithers Purslow, and Gateley Vinden.

The Marketing Manager, BE will play a key role in supporting the planning, delivery and execution of marketing campaigns that raise brand awareness, support client acquisition and generate high-quality leads, working closely with colleagues across marketing, business development and the wider business.

This is a delivery-focused role, ideal for someone who enjoys managing multiple work streams, working collaboratively with stakeholders, and seeing marketing activity through from concept to completion.

Responsibilities will include:

Campaign Support

• Support the delivery of marketing campaigns for the built environment consultancies.
• Assist with the coordination of campaign activity across channels (events, email, digital, social and PR where appropriate).
• Ensure campaign activity is executed to agreed timelines and contributes to brand awareness, client engagement and lead generation objectives.

Digital project

• Working closely with the digital team, play a leading role in the delivery of a standalone website () which will position the built environment consultancies in a leading position alongside their competitors.
• Ensure that the website, once live, is operating effectively to drive brand awareness and new business acquisitions and is an integral part of every campaign.
• Working closely with the social media executive, coordinate the social media activity for Gateley BE.

Events Delivery

• Working closely with the events team, support the end-to-end delivery of a programme of BE marketing events, including seminars, webinars, networking events, client dinners and third-party sponsor ships to ensure that they are aligned to the BE strategic plan and deliver a strong ROI.
• Work closely with internal stakeholders (including partners, fee earners and business services teams) to ensure events are well-planned, well-attended and aligned to strategic priorities.

Stakeholder Engagement

• Act as a key point of contact for regional stakeholders, building strong working relationships and providing proactive marketing support.
• Work collaboratively with colleagues across marketing sub-teams (events, digital, PR, design and client acquisition) to deliver joined-up activity.
• Support regional teams in translating business objectives into effective marketing activity.

Lead Generation & ROI

• Support the capture, tracking and follow-up of leads generated through events and campaigns, working with relevant teams to ensure appropriate next steps.
• Assist with post-event and post-campaign reporting, including attendance, engagement, feedback and contribution to ROI.
• Use insight and data to help inform future regional marketing activity and continuous improvement.

Brand & Quality Control

• Ensure all marketing activity is on-brand, consistent and aligned with Gateley’s positioning and messaging.
• Support the production and use of high-quality marketing materials, working with the design team where required.

General

• Manage multiple projects simultaneously, ensuring deadlines are met and stakeholders are kept informed.
• Maintain accurate records, plans and documentation for regional activity.
• Support the wider marketing team on ad hoc projects and initiatives as required.

The team

With 60 people within our Marketing and Front of House teams, we support on all aspects of marketing and business development across Gateley including internal and external communications, bids and sales, client development, events, digital and marketing projects. Winners of the 2020 Excellence in Sales and Marketing Award at the Greater Birmingham Chamber of Commerce Awards and shortlisted in the 2022 Best Marketing Campaign Award at the Managing Partners Forum Awards, the Marketing team at Gateley has more than doubled in size in five years, reflecting the investment that the business has made in attracting and retaining…