Global Social Brand and Marketing Leader

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As the Social Media Marketing Leader within the global Brand, Marketing, and Communications (BMC) function, you will play a pivotal role in developing and executing our next phase of social media to create a social and influencer‑first brand marketing strategy behind key brand and GTM campaigns.

• Social Content & Marketing Strategy Development:
  • Create and implement comprehensive social media creative and marketing strategies aligned with the organization’s goals and objectives.
  • Help define digital channel strategy, with a clear and distinct role for each platform.
  • Lead digital and social media brand marketing programs with impact on top, middle and bottom of the funnel.
  • Drive brand‑shifting and demand‑generation programs, including engagement of thought leadership.
  • Work closely with the brand and creative teams to elevate brand and creative campaigns with a social‑first mindset.
  • Identify target audiences and tailor content to engage them effectively.
• Content Creation and Management:
  • Oversee creation of engaging, high‑quality content for platforms such as Facebook, X, Instagram, Linked In, Tik Tok, and others.
  • Co‑manage the editorial lens and content calendar with the social and PR teams to ensure timely and business‑relevant posts.
• Analytics and Reporting:
  • Monitor, analyze, and report on social media performance metrics to assess campaign effectiveness.
  • Develop pre‑testing insights to optimize strategies and improve engagement.
• Community Engagement:
  • Actively engage with followers, respond to comments and messages, and manage online community interactions of marketing social content.
  • Build and maintain relationships with influencers and brand advocates.
• Trend Monitoring:
  • Stay up‑to‑date with the latest social media trends, tools, and best practices.
  • Experiment with new platforms, styles/approaches, and technologies to enhance brand and drive demand.
• Collaboration:
  • Work closely with cross‑functional teams—including brand, marketing, PR, and social media—to ensure cohesive messaging and branding.

To qualify for the role, you must have:

• Significant experience in global social media leadership within a large, matrix organization with a proven track record of successful campaigns that drive demand and transform brands.
• Strong teamwork and collaborative skills.
• Deep understanding of digital and social media, its channels, and social‑first content—including experience on Linked In, Instagram, Tik Tok, Snapchat, and Reddit.
• Ability to use social media to drive impact across top, middle, and bottom of the funnel.
• Experience working with influencers and content creators.
• Ability to develop the right voice for each platform and build social media communities.
• Innovative mindset with a deep understanding of the landscape, using data to advocate ideas internally.
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• Bachelor’s or Master’s degree.
• Strong understanding of social media platforms, tools, and analytics.
• A creative mindset with a passion for storytelling and brand building.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
• A track record of award‑winning work.
• Ability to collaborate within a matrix organization.
• Strong stakeholder influencer skill set.

Ideally, you’ll also have:

• Leadership potential to motivate peers and contribute to team success, showing potential for future leadership roles.
• Excellent communication and networking skills.
• Strategic thinking skills to support strategy execution and creative problem solving.
• Commercial understanding of market trends and business drivers.
• Agility and adaptability to adjust quickly to new challenges in a fast‑paced environment.
• Project management skills for strategic alignment and execution.
• Cultural awareness to value diversity and contribute to an inclusive work culture.

• A comprehensive…