Product Marketing Manager - Workday Product

Overview

As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go‑to‑market plans and strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption.

• Own and deliver Product Marketing Plans by developing and executing initiatives aligned to Business Unit priorities and growth targets, translating product roadmap updates into clear positioning and activation plans in collaboration with cross‑functional stakeholders.
• Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that articulate our strengths, defining target segments, ideal customer profiles and buyer personas, and supporting competitive intelligence activities.
• Deliver Go‑to‑Market and Launch Execution by coordinating structured launch plans for new products, features and propositions, working closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaign alignment and activation against pipeline objectives.
• Support Sales Enablement and Demand Support by developing enablement materials, sales tools, playbooks and customer proof points that improve win rates and deal progression, partnering with Sales and marketing teams on campaign activity and strategic messaging opportunities.
• Support Competitive, Market and Customer Insight activities by contributing to voice‑of‑customer initiatives, developing customer stories, analyzing market and competitive trends, and continuously refining messaging and activation plans based on insight and performance data.
• Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipeline contribution and adoption, and providing regular reporting and insights to stakeholders.

• Proven experience in Product Marketing, Go‑to‑Market or related marketing roles within technology or professional services environments.
• Demonstrated experience developing positioning, messaging and value propositions for products or solutions.
• Experience executing product launches and structured go‑to‑market plans aligned to commercial objectives.
• Strong collaboration skills and experience working cross‑functionally with Product, Sales and Marketing teams.
• Commercial awareness with understanding of pipeline generation and revenue contribution.
• Experience developing sales enablement materials and supporting demand generation initiatives.
• Solid understanding of CRM, marketing automation and performance measurement frameworks.
• Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently.

• Degree or higher in Marketing, Business, Communications or a similar discipline.
• Technology / SaaS experience.
• Experience with in the Workday ecosystem.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.

We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.