Influencer Marketing Manager

Overview

Are you passionate about influencer marketing, creator partnerships and building communities that genuinely drive brand growth?

We’re recruiting on behalf of a fast-growing, consumer-led retail brand that’s become a market leader within its category. They’re looking for an experienced Influencer Marketing Manager to take ownership of their creator strategy and help scale one of the UK’s most engaged consumer communities.

This is an exciting opportunity to join a high-performing marketing team where influencer marketing is central to the brand’s continued success.

As Influencer Marketing Manager, you’ll lead the development and execution of the brand’s influencer and creator strategy, building long-term relationships with creators, ambassadors and brand partners that deliver measurable commercial results.

Working across brand, social, paid media and PR, you’ll be responsible for growing influencer engagement, expanding affiliate and gifting programmes, and delivering high-performing creator content that strengthens both brand awareness and revenue.

• Develop and manage long-term relationships with influencers, creators, ambassadors and talent agencies.
• Lead influencer campaigns from outreach and briefing through to execution and performance reporting.
• Own and grow the influencer gifting and seeding programme across Instagram, Tik Tok and emerging platforms.
• Manage affiliate creator partnerships, helping to grow an engaged network of brand advocates.
• Source and brief UGC creators to support paid social campaigns.
• Work closely with social media, PR, community and paid marketing teams to ensure campaigns are aligned.
• Track campaign performance, analyse results and optimise future activity using data and insights.

You'll be an experienced influencer marketing professional who understands how to build authentic creator relationships while delivering measurable business results.

You'll ideally have:

• At least 3 years' experience in influencer marketing, creator partnerships, talent management or PR.
• Strong knowledge of Instagram, Tik Tok and the wider creator economy.
• Experience managing influencer gifting, seeding and affiliate programmes.
• Excellent relationship-building and stakeholder management skills.
• Strong project management and organisational abilities.
• A commercial mindset with experience reporting on campaign performance and ROI.
• A passion for consumer brands, beauty, wellness or lifestyle sectors.
• Experience with influencer marketing or affiliate platforms would be advantageous.

If you’re looking for a role where you can combine creativity with commercial impact and play a key role in the growth of an exciting consumer brand, we’d love to hear from you.

Apply today for a confidential discussion.