Global Sourcing Marketing Manager

Role Purpose

The Responsible Sourcing Marketing Manager is a senior role with global accountability for marketing LRQA’s responsible sourcing portfolio. Operating independently, the postholder owns the marketing strategy, positioning and messaging for the portfolio – spanning responsible sourcing and social compliance assessments, supply chain due diligence and advisory, worker voice and human rights programmes – and is accountable for translating it into effective campaigns, tactics and the management of the associated budget.

The role holder will set direction, make decisions and be measured on the commercial impact of responsible sourcing marketing on a global basis. Success depends on close partnership with responsible sourcing leadership, subject matter experts and the commercial team, working with them to shape compelling propositions and convert market opportunity into pipeline and growth.

• Own the global marketing strategy for LRQA’s responsible sourcing portfolio, taking full accountability for how the portfolio is taken to market and for the commercial outcomes that result.
• Define the positioning and messaging for the responsible sourcing portfolio, translating complex assurance, advisory and data services into clear, differentiated propositions that resonate with target audiences and buyers across sectors and regions.
• Plan, deliver and optimise integrated marketing campaigns and tactics across the buyer journey, working with central marketing functions and regional teams to drive awareness, demand and pipeline for the responsible sourcing portfolio.
• Develop a cohesive strategy across both LRQA and relevant acquired companies (existing and new), creating and implementing brand and marketing integration strategies where relevant.
• Own and manage the responsible sourcing marketing budget, making independent decisions on allocation and prioritisation to maximise return on investment and demonstrable commercial value.
• Act as the senior marketing partner to responsible sourcing leadership, subject matter experts and the commercial team, building strong relationships, aligning marketing activity with business priorities and sales objectives, and influencing at a senior level.
• Maintain a strong understanding of the responsible sourcing market, competitor activity, buyer needs and the evolving regulatory landscape – including forced labour, human rights and supply chain due diligence legislation – using this insight to keep LRQA’s positioning relevant, differentiated and commercially effective.
• Direct the development of compelling content and sales enablement materials, working with subject matter experts to capture technical credibility while ensuring outputs are commercially focused and on-message.
• Define the measurement framework for responsible sourcing marketing, setting clear KPIs, tracking performance against pipeline and revenue contribution, and reporting results and insight to senior stakeholders to inform decision‑making.
• Champion the responsible sourcing brand in the market, leveraging LRQA’s standards, accreditations and thought leadership to build credibility and reputation, and represent the portfolio’s marketing interests in wider business and marketing planning.

• Eliminate or minimise employee exposure to risks by regularly reviewing the health and safety risk register, applying appropriate controls, communicating results of risk assessments, and ensuring health and safety is considered in the planning and execution of all LRQA activities.
• Manage your own, and your team’s, compliance with health and safety rules, instructions, systems and legal requirements to ensure employees are suitably trained and adequate resources are available to work safely.

• Substantial B2B marketing experience at a senior level, including ownership of strategy, positioning, campaigns and budget for a product, service or portfolio area.
• A strong understanding of responsible sourcing, ESG or supply chain, or proven success marketing complex, technical services, with the ability to quickly build…