Regional Marketer - Swedish Speaking

Regional Marketer (Swedish Speaking)

Location: Birmingham - Hybrid working

Coverage: UK and Nordic region

Salary: £40,000 - £55,000

We are open to exploring junior candidates as well, our primary focus is finding someone fluent in native Swedish with a background in marketing

Role Overview

This role focuses on executing regional marketing activities across two markets, delivering campaigns, events, and localised content that support both new business and existing customers. The position is execution-led, ensuring central marketing plans are effectively adapted for local markets, while supporting sales teams with timely follow-up and activation. The UK acts as the primary hub, with responsibility for ensuring strong localisation and relevance in the secondary market.

Key Responsibilities

• Deliver campaigns, events, and webinars across both markets
• Adapt and localise content for regional relevance
• Support sales through lead follow-up and account-based activity
• Execute customer marketing to drive retention and growth
• Coordinate PR activities and support partnerships
• Collaborate with central teams on planning and assets
• Ensure timely, high-quality delivery and flag risks early
• Maintain accuracy of local materials and support post-event follow-up

Accountabilities

• Execute marketing activities on time and to a high standard
• Ensure content is effectively localised and relevant
• Support pipeline progression through strong execution and follow-up
• Enable sales teams with ready-to-use materials and actions
• Deliver consistent and high-quality campaign and event outcomes

Success Measures

• Timeliness and quality of campaign and event delivery
• Effectiveness and speed of localisation
• Quality of sales enablement and follow-up
• Contribution to pipeline and customer engagement
• Delivery of PR and partnership activities

Scope and Decision-Making

• Manage delivery within agreed priorities and timelines
• Recommend local adaptations and execution improvements
• Identify and elevate risks or market-specific needs
• No ownership of strategy, budget, or overall prioritisation

Core Focus

• Campaign and event execution
• Content localisation and market relevance
• Sales and customer support
• PR and partnership activation
• Delivery quality and responsiveness