Trainee Marketing Manager - Graduate Scheme

Trainee Marketing Manager - Graduate Scheme 2026

Birmingham City Centre | Full Time | Competitive Salary, Negotiable Based On Experience

Are you a recent graduate and still looking for the right opportunity to kick-start your career?

Are you ambitious, interested in different marketing strategies and looking for hands-on experience with clear opportunities to progress?

If that sounds like you, keep reading...

Our Management scheme is designed for graduates who want to understand marketing beyond presentations, theory and social media metrics, this scheme offers direct exposure to how customers actually respond to brands in the real world.

At Sage, our marketing decisions are shaped by live customer conversations, campaign performance and the behavioural insights gathered by our teams across the West Midlands.

You will learn how campaigns for recognised brands including BT/EE,

E.ON and Mercedes are delivered at ground level, then develop towards the management side of the operation. That means understanding what influences customer decisions, interpreting campaign results, supporting Marketing Executives in the field and eventually helping manage the people, performance and client contracts behind each campaign.

Sage is a Birmingham based marketing business specialising in face to face customer acquisition, brand representation and promotional campaigns.

Our teams work directly with customers on behalf of established national and international brands. This gives us access to something particularly valuable in marketing, immediate customer feedback.

Rather than relying solely on digital data, we can see which messages generate interest, where customers hesitate, what questions repeatedly come up and how different audiences respond to a campaign. Those observations are reported back through the business and used to support campaign decisions, team development and client strategy.

As our client portfolio and campaign activity grow, we need to develop managers who understand both sides of the operation, the customer facing work happening on the ground and the commercial responsibilities involved in managing people and client accounts.

The Trainee Marketing Manager Graduate Scheme is designed to build that understanding progressively.

You will begin close to campaign delivery, learning how our Executives represent clients, communicate campaign messaging and engage customers across different environments.

From there, your development will move into performance reporting, campaign coordination, coaching and management.

The objective is not to place a graduate immediately behind a desk with responsibility they have never experienced first hand. We want future managers to understand the work their teams are doing before they are expected to manage it.

As your knowledge and capability develop, you will gain greater involvement in the commercial and operational side of our client campaigns.

• Representing client campaigns and learning how different customer groups respond to marketing messages
• Observing customer behaviour, objections, purchasing motivations and recurring feedback
• Recording campaign results and identifying patterns that can be reported back to the wider management team
• Learning how Marketing Executives are briefed, supported and measured against campaign objectives
• Supporting the coordination of promotional activity across Birmingham and the wider West Midlands
• Reviewing daily and weekly campaign performance with senior managers
• Developing your understanding of client expectations, campaign targets and contractual requirements
• Supporting training sessions and sharing successful approaches with newer team members
• Progressing towards responsibility for managing Marketing Executives working across live campaigns
• Building the commercial knowledge required to support client relationships and contribute to campaign planning

A significant part of the scheme is learning how to turn customer interaction into useful commercial information.

You might notice that customers repeatedly respond positively to one part of a campaign but misunderstand another. A particular location may produce stronger engagement, one customer profile may raise similar objections, or a change in communication style may produce noticeably different results.

You will learn how to identify those trends, communicate them clearly and understand what they mean from a marketing and business perspective.

This combination of customer behaviour, campaign reporting and people management is central to the way we develop our future managers.

As you progress, the focus of your role will gradually shift from individual campaign execution towards managing performance through other people.

• Run campaign briefings and communicate daily priorities
• Coach Marketing Executives on communication and customer engagement
• Review individual and team…