Media & PR Executive

Location Birmingham, UK – office-based with UK media/event attendance and occasional approved travel as required

Reports To PR, Media & Events Manager

Employment Type Permanent

Salary Competitive, dependent on experience

Diaspora Insurance provides bespoke insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders. As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.

Provide dedicated operational and editorial support for Diaspora Insurance’s growing media, public relations, reputation and thought-leadership workload. The role will build and maintain media relationships, monitor and develop PR partnerships, prepare press and leadership content, coordinate the company magazine, identify and secure awards and speaking opportunities, support product and market launches, and maintain accurate media-intelligence and performance reporting. The role enables the PR, Media & Events Manager to focus on strategic relationships, senior stakeholder engagement and integrated reputation planning while ensuring consistent day-to-day press-office and editorial delivery.

• Support implementation of the annual corporate PR, media, editorial and thought-leadership plan aligned to the FY2026/27 Marketing Strategy, priority corridors, regional expansion, digital transformation, product launches and reputation objectives.
• Maintain a detailed rolling PR and editorial calendar covering press releases, media pitches, interviews, feature opportunities, company magazine deadlines, thought‑leadership articles, executive Linked In content, awards, speaking engagements, podcasts, webinars and key cultural or industry dates.
• Build, segment and continuously update the media database across UK, USA, Canada, Europe, Australia and relevant African source markets, including national media, insurance and financial-services media, diaspora publications, community radio, podcasts, television, online platforms, bloggers, editors, journalists and producers.
• Develop professional working relationships with journalists, editors, producers, publishers, event organisers, awards bodies, conference teams, podcasters, community media and PR partners.
• Monitor news, media coverage, social discussion, competitor activity, customer sentiment, industry developments, regulation, cultural issues and emerging reputational risks relevant to Diaspora Insurance and its active corridors.
• Prepare a concise weekly market‑intelligence report covering Zimbabwe, Nigeria, Kenya, Ghana, Cameroon, Uganda, Francophone and other active markets, including developments, implications, risks, opportunities and recommended actions; elevate urgent issues immediately.
• Draft and edit high-quality press releases, media pitches, statements, holding lines, reactive comments, articles, opinion pieces, interview notes, FAQs, Q&As, briefing documents, speeches, award entries, speaker proposals, case studies and customer‑impact stories.
• Coordinate internal fact‑checking, evidence gathering, approvals and FCA‑compliant sign‑off for all external statements, ensuring that claims, figures, testimonials, product descriptions, regulatory references and disclaimers are accurate and substantiated.
• Manage routine press‑office administration, including media enquiries, interview requests, deadlines, spokesperson availability, briefing packs, interview logistics, recording links, follow‑up information and coverage collection.
• Support media preparation for the CEO, Executive Director, Channels Director, Head of Marketing and other approved spokespeople by producing tailored biographies, key messages, proof points, anticipated questions, speaking notes and background briefings.
• Coordinate the company magazine from concept to publication, including annual and issue‑level editorial planning, themes, contents lists, contributor commissioning, interview scheduling, copy collection, editing, fact‑checking, approvals, design…