Content Producer

Department Birmingham, UK – Marketing / Content & Media

Location Birmingham, UK – office-based with event travel as required

Reports To Social Media Manager

Employment Type Permanent

Salary Competitive, dependent on experience

Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders. As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.

Produce high-quality video, photography, short-form social assets, event content, campaign stories and educational content that make DI visible, trusted and easier to understand across diaspora communities.

• Plan, shoot and edit short-form videos, reels, event recaps, interviews, explainers, testimonials and campaign assets.
• Create monthly content batches for paid media, organic social, ambassador activity, events, source-market campaigns and website education.
• Attend key events to capture content, customer/community stories, stakeholder interviews and BDM/event activation footage.
• Work with the Social Media Strategist to translate content calendars into platform-ready assets.
• Work with the Brand Manager to maintain brand tone, visual consistency and emotionally sensitive storytelling.
• Create content for claims education and customer trust without exploiting grief or breaching compliance standards.
• Support design and paid media teams with creative variations to reduce ad fatigue.
• Maintain an organised content library by corridor, campaign, event, partner, consent status and usage rights.
• Ensure consent forms, usage permissions and compliance approvals are secured before publishing sensitive content.
• Produce weekly edits and monthly hero assets aligned to the campaign calendar.

KPI Area
Measure

Content output Produce minimum 24-32 paid/social creative assets per month plus event content packs.

Video production Produce minimum 8-12 short-form videos per month across corporate and corridor campaigns.

Event content Capture and deliver content packs for 100% of major events attended.

Creative fatigue reduction Refresh paid media assets monthly and provide variant library.

Compliance 100% sensitive content supported by consent and compliance approval where required.

Content library Maintain searchable content bank with naming, tags and rights status.

Performance learning Use performance reports to produce improved creative variants each month.

• Audit available video/photo assets and identify gaps.
• Build content production calendar for Q1.
• Create recurring templates for reels, testimonials, FAQs, event recaps and source-market proof.
• Produce first 30-day batch of paid and organic content.
• Create content consent and storage workflow with PR/Events and Compliance.

• 2+ years in content production, videography, photography, social video editing or digital media production.
• Strong filming and editing skills for mobile-first content.
• Ability to produce fast-turnaround content for events and campaigns.
• Experience with culturally sensitive storytelling and community content desirable.
• Good written communication and basic script/storyboard capability.
• Able to travel to UK events and work occasional evenings/weekends when required.
• Organised, proactive and comfortable working to campaign deadlines.

Camera/mobile filming equipment, Cap Cut, Adobe Premiere Pro, Adobe Lightroom/Photoshop, Canva/Figma, Google Drive/SharePoint, Stream Yard/OBS/Zoom desirable.

• Commercially minded and outcome-focused.
• Culturally aware and respectful of African diaspora communities.
• Comfortable working in a regulated environment with compliance review processes.
• Highly organised, proactive and accountable.
• Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.