PPC & Paid Media Analyst

Company Profile:

Opti Commerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At Opti Commerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

• Build and optimise Google Ads campaigns from initial brief through to launch and scale
• Manage budgets across multiple markets and currencies
• Execute keyword strategies aligned to commercial intent and client objectives
• Write and test high-performing ad copy
• Optimise Smart Bidding strategies (CPA / ROAS / value-based)
• Develop remarketing and audience targeting strategies

• Improve conversion rates through landing page insight and testing
• Identify growth opportunities using Auction Insights and competitor positioning
• Monitor campaign pacing and performance against targets
• Identify and resolve performance issues efficiently

• Work within GA4 and Google Tag Manager to ensure accurate tracking
• Use call tracking and conversion attribution tools
• Build and maintain Looker Studio dashboards
• Translate performance data into actionable client insights

• Work alongside SEO, content and web teams on integrated campaigns
• Contribute ideas to improve campaign structure and agency processes
• Support client strategy conversations with performance insights

• 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
• Experience managing multiple accounts simultaneously
• Strong understanding of conversion tracking and attribution
• Comfortable working within GA4 and Google Tag Manager
• Experience optimising toward CPA / ROAS targets
• Strong analytical skills with the ability to identify trends and opportunities
• Excellent written English and communication skills

• Microsoft Ads experience
• Meta Ads experience
• Looker Studio reporting experience
• Experience with call tracking platforms
• Experience working with e-commerce or appointment-driven businesses

• Exposure to international campaigns across multiple markets
• Real ownership of client accounts and campaign strategy
• Hybrid working flexibility
• A performance-focused agency environment
• Sector-specialist expertise in optical retail and healthcare
• Cross-channel learning across SEO, CRO, landing pages, content and analytics
• Responsibility for real client outcomes
• Opportunities to attend industry events and exhibitions
• Clear progression toward Senior PPC / Performance Strategist roles
• Support from an experienced performance marketing leadership team