CRM Marketing Specialist

Location: Tyburn

CRM Marketing Specialist

Location:

Hybrid (Midlands-based, with access to our Leicester and Birmingham offices)
Salary: £30,000 – £34,000 per annum, DOE
Contract Type:
Full-Time, Permanent
What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources
Why Do We Want You
Are you a marketing professional who loves bringing campaigns to life
Do you enjoy the detail behind flawless campaign execution while also having the creativity to craft compelling content across multiple channels
We are Wilmington plc, and we're looking for a CRM Specialist to become the backbone of our marketing function.
This is an exciting opportunity for someone who thrives in a fast-paced B2B environment, enjoys working with marketing technology, and takes pride in delivering high-quality campaigns with real commercial impact.
You'll play a pivotal role in building, deploying, and coordinating campaigns across multiple business units, while adapting content into engaging assets that support lead generation, customer engagement, and business growth.

Please note:

To complete your application, you will be redirected to Wilmington plc’s career site.
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!
Job purpose, tasks and responsibilities
As our CRM Specialist, you'll ensure campaigns are executed accurately, efficiently, and on time.
Working closely with colleagues across marketing - content, creative, performance, and business unit leads - you'll help turn marketing plans into effective multi-channel campaigns.
You'll be responsible for:

• Building and deploying campaigns through various digital channels, including email, web, paid media, and social media.

• Setting up campaign tracking, attribution, audience segmentation, and reporting structures.

• Performing thorough quality assurance checks across campaign assets, links, tracking codes, and customer journeys.

• Creating and adapting tactical marketing content including email copy, social media posts, CTAs, landing pages, and promotional assets.

• Repurposing strategic content into engaging, channel-specific marketing materials.

• Coordinating campaign timelines and asset delivery across multiple stakeholders.

• Managing multiple concurrent campaigns across various Business Units.

• Monitoring live campaigns and escalating critical issues where required.

• Maintaining campaign documentation and supporting continuous process improvement initiatives.

• Collaborating with internal teams to ensure campaigns launch smoothly and perform effectively.
What’s the Best Thing About This Role
You'll sit at the heart of the marketing function, working across multiple brands and business units while seeing your work translated into live campaigns that drive measurable results. Every day brings something different, offering a fantastic blend of marketing technology, project coordination, content creation, and stakeholder engagement.
What’s the Most Challenging Thing About This Role
Balancing multiple campaign launches, stakeholders, and deadlines simultaneously requires exceptional organisation and attention to detail. Success comes from prioritising effectively while maintaining…