Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist based in United Kingdom.

As a Creative Strategist, you will own the creative strategy and production ecosystem supporting paid acquisition across multiple SaaS products and international markets.

You will connect audience research, creative concepts, production, media buying, performance analysis, and iteration into one measurable growth loop.

Your scope will cover personas, creative angles, UGC creators, external studios, internal editing, briefs, budgets, and asset management.

You will work across Google, Meta, and Tik Tok, ensuring creative output is consistent, scalable, localized, and aligned with performance goals.

Data will guide your decisions, with metrics such as hook rate, CTR, and CPA helping determine what to iterate, scale, or stop.

Generative AI will be a core productivity multiplier, helping accelerate research, scripting, localization, testing, and reporting.

This is a high-ownership opportunity to build the creative function and production network from the ground up in a fully remote, performance-driven environment.

• Conduct structured audience research across markets using product reviews, support tickets, customer verbatims, local communities, ad comments, and insights from media buyers.
• Build and maintain detailed personas by product and market, taking local cultural differences into account rather than simply translating existing profiles.
• Develop and maintain creative angle matrices by product, market, and awareness level.
• Conduct international competitive research, monitoring ad libraries, emerging formats, and creative patterns across different markets.
• Prioritize creative hypotheses and define which concepts should be tested based on expected impact and available resources.
• Build and manage a production network of UGC creators, actors, studios, and creative partners across target languages and geographies.
• Source and cast creators and develop a reliable, scalable production pool where none currently exists.
• Create culturally relevant briefs covering scripts, tone, framing, settings, requirements, restrictions, and platform considerations.
• Negotiate creator and studio rates, production volumes, usage rights, licensing periods, and market-specific contractual requirements.
• Select and manage external studios and creative suppliers while developing an activatable network by geographic region.
• Provide detailed execution briefs for internal editing, including structure, cut timing, visual hooks, subtitles, B‑roll, and platform specifications.
• Balance internal editing, UGC production, and external studios according to cost, speed, language, and strategic importance.
• Own the creative production pipeline, maintaining a measurable and predictable weekly cadence from concept through delivery.
• Manage a dedicated production budget and make autonomous spending decisions within the agreed threshold.
• Maintain organized creative assets, including raw footage, reusable modules, and localized versions.
• Act as the primary creative interface for Google, Meta, and Tik Tok media buyers, translating media requirements into creative priorities and vice versa.
• Align production schedules with testing cycles, scaling opportunities, and key acquisition moments.
• Monitor creative fatigue and proactively refresh concepts before performance deterioration becomes visible in CPA.
• Establish a creative testing framework defining variables, decision thresholds, testing duration, and minimum data requirements.
• Analyze creative performance independently across advertising platforms and analytics tools, including hook rate, hold rate, CTR, and CPA.
• Iterate on…