Freelance PR Specialist – Food Brand Launch

Freelance PR Specialist – Food Brand Launch UK

Completed

Posted Date:03/09/2025

Location:United Kingdom

Market

Experience:

United Kingdom

Freelance PR Specialist – Consumer Brand Launch (Chilled Tapas)

Overview
We are an established UK ready meal manufacturer (B2B, £15m+ annual turnover) now launching a new D2C brand offering restaurant-quality chilled tapas for at-home entertaining and food banquets.

We’re looking for a PR consultant or freelancer to help launch the brand to UK consumers, drive awareness, and build excitement across press, influencers, and social media.

About the Range

Chilled, premium tapas dishes: patatas bravas, gambas, meatballs, chorizo, salt & pepper chicken, and more

Delivered direct to the consumer

Each order includes glazed earthenware bowls for an authentic dining experience

High-quality ingredients sourced in collaboration with trusted suppliers

Exceptional value, restaurant-quality food at home

What We Need
We’re seeking a PR professional to:

Develop and execute a launch PR plan

Drive media coverage in consumer food, lifestyle, and entertainment titles

Manage influencer outreach and sampling (samples and content support available)

Support social media efforts alongside our in-house team

Help shape storytelling and brand messaging for launch

Ideal Profile

Experience launching D2C food or FMCG brands

Strong network of lifestyle and food press and influencer contacts

Creative and hands-on, able to hit the ground running

Available to support pre-launch and launch phase in the coming weeks

Additional Info

Website launching soon

In-house sales and marketing team in place to support roll-out