CRM Marketing Specialist

CRM Marketing Specialist

Location:

Hybrid (Midlands-based, with access to our Leicester and Birmingham offices)

Salary: £30,000 - £34,000 per annum, DOE

Contract Type:
Full-Time, Permanent

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources

Are you a marketing professional who loves bringing campaigns to life

Do you enjoy the detail behind flawless campaign execution while also having the creativity to craft compelling content across multiple channels

We are Wilmington plc, and we're looking for a CRM Specialist to become the backbone of our marketing function.

This is an exciting opportunity for someone who thrives in a fast-paced B2B environment, enjoys working with marketing technology, and takes pride in delivering high-quality campaigns with real commercial impact.

You’ll play a pivotal role in building, deploying, and coordinating campaigns across multiple business units, while adapting content into engaging assets that support lead generation, customer engagement, and business growth.

As our CRM Specialist, you'll ensure campaigns are executed accurately, efficiently, and on time.

Working closely with colleagues across marketing - content, creative, performance, and business unit leads - you'll help turn marketing plans into effective multi-channel campaigns.

• Building and deploying campaigns through various digital channels, including email, web, paid media, and social media.
• Setting up campaign tracking, attribution, audience segmentation, and reporting structures.
• Performing thorough quality assurance checks across campaign assets, links, tracking codes, and customer journeys.
• Creating and adapting tactical marketing content including email copy, social media posts, CTAs, landing pages, and promotional assets.
• Repurposing strategic content into engaging, channel-specific marketing materials.
• Coordinating campaign timelines and asset delivery across multiple stakeholders.
• Managing multiple concurrent campaigns across various Business Units.
• Monitoring live campaigns and escalating critical issues where required.
• Maintaining campaign documentation and supporting continuous process improvement initiatives.
• Collaborating with internal teams to ensure campaigns launch smoothly and perform effectively.

You’ll sit at the heart of the marketing function, working across multiple brands and business units while seeing your work translated into live campaigns that drive measurable results. Every day brings something different, offering a fantastic blend of marketing technology, project coordination, content creation, and stakeholder engagement.

Balancing multiple campaign launches, stakeholders, and deadlines simultaneously requires exceptional organisation and attention to detail. Success comes from prioritising effectively while maintaining consistently high standards of quality and accuracy.

• Experience using Marketo or a similar marketing automation/email marketing platform.
• Experience writing, editing, and repurposing marketing content across multiple channels.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and stakeholder management skills.
• Experience in a campaign execution or email marketing role, ideally within a B2B environment.
• Strong attention to detail, with the ability to identify…