Recruitment and Marketing Manager; Midlands and North

Location

Birmingham

Based within the assigned regional area (Inclusive of Midlands, North England and Wales) , with an expectation that the post holder will typically spend around four days per week on campus, attending external recruitment events, fairs, school and college visits, or undertaking other regional engagement activities. The remaining time may be spent undertaking planning, administration, and collaborative activity remotely, in line with business needs.

This pattern is indicative and may vary according to operational requirements and the recruitment cycle.

The Campus-Based Recruitment & Marketing Manager will play a key role in strengthening student recruitment performance by acting as the link between ACM's central recruitment strategy and effective regional delivery.

Embedded within their campus and local market, the post holder will take ownership of building and sustaining recruitment pipelines, developing meaningful partnerships, delivering regional recruitment activity and providing valuable market insight to inform wider institutional strategy.

Working closely with the Director of Recruitment and Conversion, Marketing, Admissions, academic teams and student services, the role will ensure that recruitment activity is strategically aligned while remaining locally relevant, authentic and effective.

The post holder will become a key source of regional knowledge, providing insight into local demographics, competitor activity, student motivations, course demand and market opportunities. Through strong relationships and community presence, they will help ACM attract, engage and convert prospective students throughout the recruitment journey.

• Implement ACM's student recruitment strategy within the assigned region, developing activity plans that support undergraduate and postgraduate recruitment objectives.
• Build and manage local recruitment pipelines through targeted engagement with schools, colleges, feeder institutions and community partners.
• Develop and maintain structured relationship plans that support prospective student engagement from awareness through to enrolment.
• Identify opportunities to increase applications and improve conversion through locally informed recruitment activity.
• Represent ACM at recruitment fairs, schools, colleges, community events and other external engagement opportunities.
• Support the delivery and enhancement of campus-based recruitment activity, including open days, applicant events and offer-holder activity.

• Work closely with the wider Marketing team to support the delivery of effective regional marketing activity.
• Identify and facilitate content opportunities that showcase the ACM student experience, including student stories, course highlights, events and campus activity.
• Provide local insight and market intelligence to support the development of campaigns and communications.
• Ensure recruitment materials and activity reflect the ACM brand while remaining relevant and authentic to regional audiences.

• Provide prospective students with a high-quality, personalised recruitment experience throughout the student journey.
• Support conversion activity through direct engagement with applicants, offer holders and prospective students.
• Develop and maintain effective communication with prospective students through campus visits, events and targeted engagement activity.
• Work collaboratively with Admissions and other teams to ensure a seamless experience from enquiry through to enrolment.
• Develop and manage a high-performing Student Ambassador programme, including recruitment, training, scheduling, performance management and ongoing…