Campaign Manager - Slim Chickens

BRG are a forward-thinking family of brilliantly diverse restaurant brands across the UK and Internationally. We're passionate about food and hospitality and constantly looking for new ways to innovate, grow our brands and create memorable experiences for our guests. Slim Chickens is one of the UK's fastest-growing chicken brands, built around our famous fresh, hand-breaded chicken tenders, distinctive Southern hospitality, and an unrivalled choice of sauces.

As we continue to grow the brand across the UK, we're building a marketing team with the ambition, pace and commercial focus to match. We're looking for a Campaigns Manager who can turn our brand strategy and commercial priorities into brilliant campaigns that drive guests through our doors, build frequency and strengthen the Slim Chickens brand.

Reporting to the Marketing Director, the Campaign Manager will take ownership of the planning, development and end-to-end delivery of the Slim Chickens UK campaign calendar. This is a commercially focused marketing role responsible for turning brand strategy, guest insight and trading priorities into integrated campaigns that deliver measurable results. Working cross-functionally across Marketing, Operations, Food, Digital, Commercial and Finance, you'll lead campaigns from the initial insight and brief through creative development, launch, restaurant execution and post-campaign evaluation.

You'll be expected to combine strong brand thinking with commercial judgement: understanding both what will make guests choose Slim Chickens and what will drive performance for the business.

• Own and manage the annual and quarterly Slim Chickens marketing campaign calendar, aligned to brand strategy, trading priorities and commercial objectives.
• Translate business objectives, guest insight and market opportunities into clear campaign strategies and activation plans.
• Identify opportunities across the calendar to drive guest acquisition, frequency, average spend and brand consideration.
• Develop clear campaign objectives, KPIs, audiences and measurement frameworks before activity goes live.
• Work with the Marketing Director to evolve the longer-term marketing and campaign strategy for the brand.

• Lead the development and delivery of integrated, multi-channel campaigns from initial concept through to execution and evaluation.
• Write clear, inspiring, and commercially grounded briefs for creative, media, digital, CRM, social, PR, and restaurant activation.
• Own campaign critical paths, ensuring activity is delivered on time, on budget and to a consistently high standard.
• Ensure campaigns connect effectively across paid, owned, earned, digital and in-restaurant guest touchpoints.
• Act as the central marketing lead for major brand campaigns, ensuring stakeholders have clarity on objectives, responsibilities, timings, and deliverables.

• A commercially focused marketer with a proven track record of delivering campaigns that drive a commercial return.
• Work closely with Commercial, Finance and Operations to ensure campaigns are commercially robust and operationally deliverable.
• Understand restaurant and trading performance and use this insight to identify marketing opportunities and priorities.
• Build clear commercial rationale and business cases for major campaign investment.
• Balance long-term brand building with short-term sales activation, ensuring activity contributes to both brand health and commercial performance.
• Identify opportunities to respond quickly to changes in guest behaviour, competitor activity, and trading performance.

• Use guest data, CRM insight, research, market trends, and competitor intelligence to inform…