Marketing Executive - Campaigns

Location: St Andrew's @ Knight head Park, Birmingham

Birmingham City Football Club is entering one of the most exciting periods in its history. With ambitious ownership, significant investment across the Club and a commitment to delivering excellence on and off the pitch, we are building a high-performing team capable of driving the Club forward.

Our men's team competes in the Championship, our women's team has returned to the Women's Super League, and both play at the iconic St Andrew's @ Knight head Park.

As we continue to grow our supporter base and strengthen our connection with communities across Birmingham and beyond, we are seeking talented individuals who share our passion, ambition and commitment to excellence.

We're looking for a Marketing Executive – Ticketing Campaigns to join our Marketing Planning & Campaigns team and play a key role in helping fill St Andrew's @ Knight head Park for every fixture.

This is an exciting opportunity for an ambitious marketer with experience in campaign planning, media strategy or channel planning who understands football supporters and enjoys working in a fast-paced environment.

You will be responsible for planning, delivering and optimising ticketing campaigns across Birmingham City Men's and Women's fixtures, creating compelling supporter journeys that drive ticket sales and maximise attendance.

Working closely with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing teams, you will build integrated campaigns that convert supporter interest into matchday attendance while continuously improving campaign performance through insight and data.

• Plan and deliver end-to-end ticketing campaigns for Birmingham City Men's and Women's teams, including season ticket launches, renewals and match-by-match ticket sales.
• Develop clear campaign briefs outlining objectives, audiences, budget allocation, channels and success measures.
• Brief internal creative teams and external agencies to produce high-quality campaign assets.
• Create integrated campaigns that combine storytelling, urgency and supporter engagement to drive ticket sales.
• Work closely with the Ticketing team to align marketing activity with pricing strategies, sales phases and supporter communications.
• Develop detailed media and channel plans for all ticketing campaigns.
• Define audience targeting, channel roles, budget allocation and expected outcomes.
• Utilise owned, paid, earned and partnership channels to maximise campaign reach and effectiveness.
• Ensure marketing activity is aligned with wider Club commercial objectives.

• Collaborate with the CRM team to create segmented email, SMS and push notification campaigns.
• Build supporter journeys targeting new, repeat, lapsed and prospective ticket purchasers.
• Produce engaging and persuasive copy for email campaigns, digital advertising, websites, mobile applications and social media.
• Test and optimise messaging through audience insight and campaign performance analysis.

• Build and maintain campaign tracking tools that monitor ticket sales, channel performance and supporter engagement.
• Implement campaign tracking through UTMs, pixels, conversion events and ticketing integrations.
• Produce timely campaign reports and actionable recommendations to improve future performance.
• Analyse campaign results and supporter behaviour to inform marketing strategy and decision-making.

• Develop strong working relationships across Ticketing, CRM, Performance Marketing, Digital, Content, Brand & Creative, Communications and Partnerships teams.
• Work effectively with external media and creative agencies.
• Support the delivery of wider Club…