Product Marketing Manager

Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals. In its 35th year and with over 100,000 users in 150 countries worldwide, the company's success is a result of our people, our innovative and highly sought-after products, and the exceptional customer service that we deliver.

We currently have an opening for a Product Marketing Manager based in our Birmingham (UK) office. If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!

NOTE:

This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office.

Reporting to the Manager, Product Marketing for the Transportation, Safety & Operations BU, the Product Marketing Manager will play a key role in driving portfolio growth across EMEA.

2027 marks an important year for our portfolio growth across EMEA. We are committed to expanding AutoTURN's market penetration and accelerating growth of our flagship swept path analysis solution, while building greater momentum for our Safety & Operations portfolio. This role will be central to turning these ambitions into action.

Working closely with Product Management, Regional Marketing and Sales, you will translate customer, market and competitive insights into product positioning, messaging and go-to-market strategies that drive awareness, adoption and commercial growth. You will independently lead initiatives from planning through execution and evaluation, aligning cross-functional stakeholders and equipping sales teams with the programs, content and tools needed to reach more customers and grow our market presence.

• Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies and business priorities into initiatives that support awareness, customer engagement and growth.
• Lead regional go-to-market planning and execution for product launches and strategic initiatives, working with Product Management, Regional Marketing and Sales to align priorities, messaging, deliverables and timing.
• Gather and synthesize customer, market and competitive insights to identify regional opportunities, inform product marketing strategy, and communicate relevant feedback and recommendations to Product Management and other stakeholders.
• Develop and refine product positioning and messaging for EMEA audiences, translating complex technical capabilities into clear, relevant customer benefits informed by market needs, customer insight and competitive context.
• Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights that help them communicate product value, address customer needs and support sales conversations.
• Plan and coordinate customer-facing product marketing content and programs across the customer journey, including product brochures, videos, blogs, webinars, onboarding content and other relevant channels, collaborating with internal teams and subject matter experts to deliver effective assets.
• Manage multiple product marketing initiatives independently, coordinating cross-functional stakeholders, prioritizing competing demands, tracking progress and ensuring programs are delivered effectively and aligned with business objectives.

• 3-5 years of experience in product marketing or a related B2B marketing role, ideally in software or a…