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Store People & Culture Advisor

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Primark
Full Time position
Listed on 2026-03-07
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 35650 GBP Yearly GBP 35650.00 YEAR
Job Description & How to Apply Below
Position: STORE PEOPLE & CULTURE ADVISOR

Location:

Birmingham HS

Salary: £35,650 with 27 days annual leave & pension

Contract:

Full-Time, FTC 12 months

Because You Help Others Reach Their Potential.

At Primark we have a people‑first culture where you are able to work with impact. We are a business that continues to grow and invest, creating maximum joy at minimum cost. Just look at our 80,000+ colleagues across 450+ stores covering many markets globally, all leaving their mark.

Our colleagues are the heart of everything we do – we’re caring, dynamic and we succeed together. The People & Culture Advisor role is at the forefront of driving an amazing Customer and Colleague experience in our stores.

What You’ll Do

If you’re a people person, there’s lots to love about this role. Day-to-day, below is a small part of what you can expect.

  • Responsible for leading and developing the P&C Administration team and overall accountable for day to day P&C activity.
  • Partner with the Store Manager as a trusted advisor to support operational decision making across the store.
  • Work closely with the wider Retail Management team to provide trusted advice on the people agenda, process, and best practice in relation to all key areas of HR.
  • Coach and develop the retail management teams to deliver high performance through colleagues who are engaged.
  • Responsible for the governance of people policy, process and practice and adherence to regulatory, legal and compliance requirements in store.
  • Role model the Primark values and behaviours playing a key role in the culture of Primark, creating an environment where we are able to deliver an amazing colleague and customer experience.
  • And much more…
What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some with some other key experience and abilities for this role in particular.

  • HR experience from a busy organisation.
  • Excellent organisational skills – you are able to manage multiple priorities as well as customers, and a high colleague headcount.
  • Problem‑solving, analytical, and relationship‑building skills. As well as high level of commercial acumen.
  • Strong influencing and communication skills – to challenge, engage, and inspire at all levels.

Excited? Good. Because it’s energising to put your skills to work in a growing global business committed to helping people express themselves – and feel a sense of belonging.

We encourage all our people to grow, learn, and develop, and we can’t wait to see how you’ll positively impact our colleagues in this role.

Apply to join us as a People & Culture Advisor and be welcomed to the wide world of Primark.

THIS IS RETAIL OUR WAY! APPLY NOW & PLEASE UPLOAD YOUR CV.

Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at

REQ : JR-2218

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