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Key Account Manager

Job in Birmingham, West Midlands, B1, England, UK
Listing for: The Advocate Group
Full Time position
Listed on 2026-01-14
Job specializations:
  • Sales
    FMCG, Business Development
Salary/Wage Range or Industry Benchmark: 45000 - 50000 GBP Yearly GBP 45000.00 50000.00 YEAR
Job Description & How to Apply Below
Key Account Manager – Off Trade

Up to £50,000 plus car allowance, bonus and benefits

Remote role (once a fortnight in LDN office)

Operating in retail but craving more breadth, ownership and commercial exposure?

This is an opportunity to step into a Key Account Manager role within a growing drinks business operating across beer and wider alcohol categories, with strong relationships across UK retail and route-to-market customers.

The Business

This is a commercially driven drinks business operating at scale across the UK off-trade. Working closely with multiple producer partners, the business plays a key role in bringing drinks ranges to market, supporting customers with ranging, forecasting and supply, and ensuring consistent delivery into retail.

Fast-paced, collaborative and detail-led, the culture suits people who enjoy getting under the bonnet of how retail actually works.

The Role

This is a grocery-focused Key Account Manager position, responsible for managing and growing a portfolio of off-trade customers across grocery, convenience and route-to-market channels.

You’ll be accountable for driving sales performance, range optimisation and execution, working cross-functionally to ensure customers are supported end-to-end.

Key responsibilities include:

Managing key off-trade retail accounts across grocery, convenience and RTM
Working with producers to support both brand and sales plans
Driving sales growth, distribution and range development
Owning forecasting, performance tracking and account planning
Leading customer reviews using sales and category data
Working closely with supply chain and finance to support availability and margin
Supporting new listings, range changes and seasonal activity

This role offers real commercial ownership, without being boxed into a single brand.

About You

You’ll likely have:

Experience as a KAM / NAM within Drinks with full end to end management of your customers.
Preference would be Grocery led experience however we will also consider candidates from a strong On Trade background, provided you are highly confident working with financial data, including cost calculations, margin management and profit analysis.
Personality wise, a collaborative mindset and willingness to get hands-on is essential as well as strong organisation and stakeholder management skills
Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered.
(phone number removed)
(url removed)

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age
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