Regional Sales Manager

Sales & Revenue Growth

• Secure orders at agreed profitability levels.
• Proactively identify and target ground workers, contractors, house builders to generate new business opportunities.
• Target underperforming and non-trading accounts to unlock new opportunities.
• Drive core product sales initiatives to maximise team revenue.
• Convert non-stocking customers (e.g. buying group members, independents, specialist merchants).
• Develop landscaper/customer targets in collaboration with merchant stockists.

• Build and maintain strong, long-term relationships with clients as a trusted advisor.
• Act as the primary post‑sales contact, ensuring clear communication and ongoing support.
• Conduct regular site visits to ensure service delivery meets expectations.
• Strengthen account performance and develop strategic relationships with key decision‑makers.

• Manage the full sales cycle: lead qualification, needs analysis, proposal, negotiation, and closing.
• Plan and track weekly customer‑facing activities in CRM, aligned with agreed targets.
• Maintain complete and accurate CRM data to support project conversion and forecasting.
• Monitor project timelines and collaborate with specification colleagues to influence outcomes.

• Work closely with internal teams (sales, credit control, despatch) to ensure exceptional customer service.
• Provide accurate demand forecasts and customer updates to support operational planning.

• Promote AG as the supplier of choice and positively influence customer perceptions.
• Leverage Linked In to identify prospects and enhance brand visibility.
• Represent AG professionally and uphold company values at all times.

• Support sales planning, forecasting, and performance analysis to drive continuous improvement.
• Perform additional duties as required, aligned with skills and capabilities.

The above list is not exhaustive but provides a broad range of key duties and responsibilities of the post.

Proven experience in B2B sales, ideally within construction or building products. Experience in CRM and data management. Ability to work independently and collaboratively across teams. Familiarity with merchant networks and construction site environments is a plus. Strong negotiation and communication skills. High emotional intelligence and relationship‑building ability. Strategic thinking with a positive, persistent outlook. Organised, independent, and confident in team settings.

Comfortable handling rejection and change.

• Proven experience in B2B sales, ideally within construction or building products
• Experience in CRM and data management
• Ability to work independently and collaboratively across teams
• Familiarity with merchant networks and construction site environments is a plus
• Strong negotiation and communication skills
• High emotional intelligence and relationship‑building ability
• Strategic thinker with a positive, persistent outlook
• Organised, independent, and confident in team settings
• Comfortable handling rejection and change