Technical Sales - Hoists

Location

United Kingdom, Midlands, Lifting Central Sales

1

42.50

GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From small shackles and slings to material lifts and aluminium gantries, the division has everything our customers need for lifting any size of load.

Reporting directly to the Regional Operations Manager, the Technical Sales Representative (TSR) will be responsible for maximising lifting hire revenue opportunities from existing major account customers and winning new business. This will include delivering sales presentations to our major account customers at a senior management level and attending depot/customer trade days to promote our product offering.

The TSR will also work with various stakeholders across the GAP Group network including Regional Sales Managers and their sales teams, to ensure pro‑active promotion of hire opportunities for lifting equipment within their existing customer base.

Please note this position will be covering our Lifting Central region, maximising revenue for our Nottingham, Peterborough, Sheffield and Birmingham depots and so the successful candidate can be based anywhere in between. You will ideally come from a lifting background but we would consider candidates with any form of solution sales based experience (e.g. hoists, powered access, survey or other).

Successful candidates should demonstrate the following:

• Significant experience working in a sales role within the lifting or hire industry would be preferred, but we would consider candidates from any sales background.
• A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business.
• Exceptional communication skills with ability to engage with both internal and external stakeholders at all levels.
• An effective negotiator and problem solver with the ability to work effectively under pressure and prioritise workload.
• Proficient in MS Office packages, including Excel and Word, and CRM systems.
• Driving licence (essential).

You’ll be joining an industry leader that’s growing and genuinely committed to your success. At GAP, we’re proud to be the UK’s leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities in everything from plant and tools to lifting, survey, pumps, power and environmental, and event services.

As a family‑run business with over 50 years of experience, we believe in doing things the right way. That means:

• More investment in our equipment than anyone else in the industry, so you work with the best tools in the game.
• Remaining fully independent, which lets us make agile, long‑term decisions that support your success.
• Offering real career growth, training, and development from day one.
• Support that values you – from generous holidays to life assurance and health & wellness support.

We’re proud to be an equal opportunities employer and embrace the unique contributions each individual brings.