Brand Ambassador

What's the role about?

Field Sales Brand Ambassador

Looking for a fresh opportunity?

Full Time, Permanent

Working Hours:
Monday to Friday, 37.5 hours per week

Territory:
Birmingham Territory

We’re hiring a Brand Ambassador to represent two of the UK’s most recognised vaping brands - ELFBAR and Lost Mary.

If you’re confident, motivated and enjoy meeting new people, this is a fantastic opportunity to build a career in field sales, brand activation and retail development.

£26,208 salary + company car + uncapped monthly bonus - top performers regularly earn £1,000+ per month in bonuses

Additional benefits include:

• Annual leave - 21 days + bank holidays, with option to buy/sell holidays
• Medicash, free flu jab scheme, enhanced maternity leave, enhanced paternity leave and adoption leave, enhanced company pension, life insurance, health & wellbeing programme, cycle to work scheme, referral programme, plus access to Perkbox and Taste Card benefits

As a Field-Based Brand Ambassador, you’ll manage your own territory, building relationships with independent retailers and helping grow the presence of ELFBAR and Lost Mary in-store.

You’ll be responsible for driving brand visibility, supporting retailers, and identifying new business opportunities while representing two market‑leading brands.

• Visit independent retailers and convenience stores across your territory
• Build strong relationships with store owners and decision‑makers
• Increase product visibility and point‑of‑sale presence
• Introduce retailers to our brand rewards programme
• Identify new retail opportunities and grow distribution
• Manage and develop your territory like your own business

• Sales experience, retail experience or field sales / FMCG experience (preferred but not essential)
• Confident communicator with strong relationship‑building skills
• Self‑motivated and comfortable working independently
• Interest in sales, brand development or the vaping industry
• Full manual UK driving licence (minimum 12 months)

This is a great opportunity to step into a fast‑growing sector and work with two of the most recognised brands in the vape category while developing valuable experience in field sales, account management and retail partnerships.

If you enjoy meeting people, building relationships and driving results, we’d love to hear from you.

Apply now and make this your next career move.

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award‑Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL,  & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

* awards may be listed under our previous name, REL Field Marketing.

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.