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Senior Sales Associate

Job in Birmingham, West Midlands, B1, England, UK
Listing for: TAPESTRY
Full Time position
Listed on 2026-07-02
Job specializations:
  • Sales
    Retail Sales
Salary/Wage Range or Industry Benchmark: 29120 - 32000 GBP Yearly GBP 29120.00 32000.00 YEAR
Job Description & How to Apply Below

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what’s possible.

Our company name Tapestry, represents the diversity of our brands and the diversity of our people. We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer. Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive.

Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Senior Sales Associate – Responsibilities
  • Understand how individual productivity impacts the store
  • Behave like a brand ambassador
  • Model sales behaviors taught in company sales training programmes, including omni channel sales and virtual selling services
  • Maintain high energy on the sales floor
  • Consistently achieve sales goals
  • Able to work with multiple customers simultaneously
  • Consistently anticipate and meet customers' needs
  • Service all customers according to the Coach Experience standards
  • Participate as a team member and encourage team to meet and exceed performance standards
  • Contribute towards building a team culture in which everyone can show up as themselves and feel seen and heard
  • Champion company initiatives and supports management decisions, owning and driving outstanding customer service
  • Demonstrate professional ethics
Requirements
  • Previous management experience in a luxury retail service environment preferable. A combination of education and experience will be considered
  • Possess current knowledge of fashion trends and competition in the marketplace
  • Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
  • Ability to communicate effectively with customers and team (both oral and written), maneuver sales floor and meet moderate stockroom lifting and store climbing requirements
  • Ability to work a flexible schedule to meet the needs of the business, including weekends and public holidays
  • Eager to learn techniques for live stream shopping, introduce products, demonstrating features/benefits and work with the social selling team to make short videos in front of the camera
  • Social media knowledge and have a keen understanding of trends on social media platforms
  • Customer Data Acquisition
    - Actively engage customers in signing up to Brand marketing & clienteling communications to drive repeat purchase and loyalty
  • Ability to work in a fast‑paced environment
  • Strong English language proficiency. (for EU)
Schedule

Ability to work a flexible schedule to meet business needs‑including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Note

This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

What Coach can offer you
  • An inclusive, innovative, and fun working environment
  • Internal mobility & career progression
  • 1 paid volunteering day per year and opportunities to volunteer with global projects.
  • Learning & development opportunities with our Ambassador Programme
  • Regular social events
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
  • Attractive employee discount
  • Compelling incentive programme
Our Competencies for All Employees

Courage:
Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity:
Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be…

Position Requirements
10+ Years work experience
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