Senior Conference & Events Sales Coordinator

Senior Conference & Events Sales Coordinator

Help lead a team to turn enquiries into unforgettable events at The Grand Hotel Birmingham.

As a Senior Conference & Events Sales Co-ordinatoryou'll play a key role in driving meeting and event enquiries from initial enquiry through to conversion.

Senior to the Conference & Events Sales Coordinators, you will qualify leads, create tailored proposals, and convert business in line with the hotel’s demand calendar, while supporting the team to deliver consistently high standards. You’ll liaise closely with clients and internal stakeholders to ensure accuracy of details, deadlines are met, and handovers to operations are seamless — all while contributing to the achievement of the hotel’s commercial targets and budgets.

This is an exciting opportunity to work closely with the Assistant Conference & Events Sales Office Manager, and Revenue Director, allocating work amongst the team and helping to develop, coach and nurture the team.

The role is predominantly office hours from 9am-5.30pm, working Monday to Friday,

What the role involves:

• Leading the conversion of meeting and event enquiries, managing high-value and high-profile bookings from enquiry to handover.
• Supporting the day-to-day operation of the Conference & Events Sales team, ensuring enquiries are managed effectively and in line with the hotel’s commercial strategy.
• Coaching and mentoring Conference & Events Sales Coordinators to deliver exceptional standards in selling, service, proposals and client communication.
• Managing enquiry distribution, diary management and rates to optimise revenue and maximise conversion.
• Building strong client and internal relationships to ensure seamless delivery and memorable events.

What you can bring to the role:

• Experience working in a Sales & Events office team and a fast-paced environment
• The ability to coach, motivate and develop others in the team.
• Excellent selling and negotiation skills, with a passion for driving conversion.
• Organisation and attention to detail with experience of Opera or similar system
• A warm, confident communication style with a genuine focus on guest experience.

At the Grand Hotel Birmingham we make every effort to reward and recognise the loyalty and hard work you provide by offering the following;

• £31,000 per annum - plus target based financial incentives to help your earning potential
• Stay at the Grand Hotel or other De Vere properties for as little as £50, with special rates for friends and family
• Get 50% off food and drinks when you dine in Isaacs or Madeleine - or at any De Vere location
• Explore our Exclusively Yours Benefits portal, unlocking hundreds of discounts on retail, travel, and leisure activities.
• Earn extra cash through our employee referral scheme.
• Free, freshly cooked meals from our chefs, available twice a day across service periods
• Take advantage of our Employee Assistance Programme, Hospitality Action, providing 24/7 health and wellbeing support, including free counselling.
• As a token of our gratitude for your loyalty, we'll treat you to an annual complimentary stay at The Grand Hotel or any De Vere property of your choice, plus additional monetary rewards for reaching long service milestones – which increase year on year!
• We believe in celebrating your special moments too, which is why we offer an extra paid day off for your birthday, along with a £20 love to shop voucher.
• Inclusive multi-faith prayer room accessible any time for all team members
• Experience the flexibility and convenience of Wagestream, our financial wellbeing platform, granting you instant access to your pay when you need it.
• Take advantage of career development opportunities and apprenticeship programmes
• Regular team appreciation events and monthly recognition programmes
• Career development opportunities – including access to nationally recognised, funded apprenticeship programmes
• 31 days holiday each year (increasing annually up to 33 days)
• Gain peace of mind with our Company Life Assurance scheme, ensuring financial security for your loved ones.