Capital Equipment Sales Manager

Capital Equipment Sales Manager – UK & North West Europe

£55,000 - £65,000 + Uncapped Commission + Company Car + Mobile + Laptop

Reporting to senior leadership within Europe, you will be responsible for developing and growing sales across the UK, whilst also supporting business activities within North West Europe and selected international markets.

• Achieving revenue and sales targets across the assigned region
• Managing and developing relationships with existing customers
• Identifying and securing new business opportunities
• Leading complex capital equipment sales projects from initial enquiry through to order
• Working closely with service and technical teams to support customers throughout the equipment lifecycle
• Supporting and managing regional sales partners, agents and distributors where applicable
• Delivering customer presentations, demonstrations and commercial negotiations
• Representing the business at trade exhibitions and industry events across Europe
• Providing regular sales forecasts, market intelligence and strategic input to senior management

We are keen to speak with candidates who have experience selling high‑value capital equipment into manufacturing or industrial environments.

• CNC machinery
• Laser cutting equipment
• Machine tools
• Industrial automation equipment
• Manufacturing technology
• Other complex engineered capital equipment

You will ideally possess:

• A Mechanical, Electrical or Engineering‑related degree
• A proven track record of selling capital equipment with long sales cycles
• Experience managing sales projects ranging from approximately £100,000 to £600,000+
• Strong commercial and negotiation skills
• The ability to build relationships with both technical and commercial stakeholders
• A proactive, self‑motivated and entrepreneurial approach
• Willingness to travel extensively throughout the UK and Europe

• Basic salary of £55,000 - £65,000
• Attractive commission structure
• Company car
• Mobile phone
• Laptop
• International career development opportunities
• Comprehensive handover and onboarding period
• Opportunity to join a highly respected global engineering business with a collaborative and multicultural culture

Ideally located within the UK with reasonable access to major transport links and international travel.

If you are an ambitious sales professional with experience selling complex capital equipment and are looking for a role with genuine autonomy, international exposure and long‑term career prospects, we would love to hear from you.

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