National Sales Manager

What's the role about?

National Sales Manager | FMCG Field Sales

Love leading high-performing sales teams?
Ready to help one of the UK's most recognisable craft beer brands grow even further?

Full Time, Permanent

Salary
: £44,000 per annum + up to 20% annual bonus + company car Working
:
Monday to Friday, 37.5 hours per week Territory
:
Nationwide

Working in partnership with Brew Dog, you'll lead a national team of Sales Executives, helping to grow the brand's presence across major grocery retailers.

Join a brand that's passionate about quality, innovation and creating great beer, while leading a team that's just as passionate about delivering results in store.

This is a hands‑on leadership role where coaching, performance and people development are at the heart of everything you do. Working closely with Brew Dog and REL Field Marketing, you'll use insight, data and field coaching to drive continuous improvement while creating a culture where your team can thrive.

As National Sales Manager, you will

• Lead, coach and develop a national team of 11 Sales Executives
• Spend regular time in the field, providing coaching that drives capability and sales performance
• Use sales data and field insight to identify opportunities and implement best practice
• Build a high-performing, engaged team focused on delivering exceptional results
• Set clear objectives, monitor KPIs and recognise success while addressing performance where needed
• Build strong relationships with Brew Dog and internal stakeholders
• Champion company values, ways of working and a culture of continuous improvement
• Ensure your team has the tools, support and information they need to succeed

We're looking for someone who has

• Experience leading and developing a field sales team
• A successful background in FMCG field sales, ideally within grocery retail
• A coaching‑led management style with a passion for developing people
• Strong commercial awareness and confidence using data to improve performance
• Excellent communication and stakeholder management skills
• A full UK manual driving licence held for at least 12 months

In return we will offer you

• Genuine opportunities to develop your career
• A fun working environment where performance and success are really rewarded
• 26 days holiday + bank holidays, with option to buy/sell holidays
• Medicash Level 2
• Enhanced pension and Life Assurance
• Enhanced maternity and enhanced paternity leave
• Perkbox benefits platform and Tastecard discounts

Think you've got what it takes to lead our next high‑performing team? Apply now!

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.

At REL Field Marketing, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award‑Winning Workplace! We’re proud to be recognised as one of
UK & Europe’s Best Workplaces™every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for
  Women
  (since 2018)
• UK’s Best Workplaces™ for
  Wellbeing
  (since 2022)
• UK’s Best Workplaces™ for
  Development
  (since 2024)
• UK’s Best Workplaces™ in
  Consulting & Professional Services
  (2023)
• Happiest Workplace
  Award (WorkL, 2023)

We’re also the most awarded agency in our industry, with multiple
FMBE awards
(our industry awards) and more
Agency of the Year
titles than any competitor.

Sustainability

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Join us on our journey

REL Field Marketing is beginning an exciting new chapter in 2026 – uniting as one global Smollan brand. You’ll still find the same local experts you know and trust, delivering the same service excellence and relationships built on consistency, care, and collaboration. As part of Smollan, we’ll be unlocking even greater opportunities – giving our teams and our clients access to global insights, innovation, and technology to power growth and performance everywhere we operate.