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Business Development Executive - Drinks & Hospitality

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Adecco
Full Time position
Listed on 2026-09-12
Job specializations:
  • Sales
    Outside / Field Sales
Salary/Wage Range or Industry Benchmark: 32000 GBP Yearly GBP 32000.00 YEAR
Job Description & How to Apply Below

Business Development Executive - Drinks & Hospitality

3 Vacancies Available

Locations
  • Hiring for Midlands (Birmingham and surrounding areas)
  • Hiring for North West England (Manchester and surrounding areas)
  • Hiring for South West England (Bristol and surrounding areas)

Salary: £32,000 basic salary + £4,000 car allowance for travel + Monthly sales bonus (£300 to £500+ per month)

Hours:

Full Time, 37 hours per week

Contract:

12 Month Fixed-Term Contract with strong potential to become permanent

Applicants must hold a UK driving licence, have access to their own vehicle and be willing to obtain business-use insurance. As this is a field-based role, regular travel across your designated territory is required.

The Role

This is a field-based role that will suit someone who enjoys travelling, meeting people and talking about great drinks. You'll visit pubs, bars and restaurants across your territory, introducing a portfolio of premium cocktail liqueurs and spirits to venue owners and bar managers. Your goal will be to build relationships, win new clients, increase sales and grow the number of venues stocking the range.

Using your hospitality experience and cocktail knowledge, you'll build relationships with customers, discuss their drinks offering and identify opportunities to drive sales.

You will:
  • Visit pubs, bars and restaurants across your territory.
  • Introduce and sell a portfolio of premium cocktail liqueurs and spirits to hospitality venues.
  • Secure new customers and grow sales within your region.
  • Build strong relationships with venue owners, bar managers and hospitality decision-makers.
  • Use your mixology knowledge to discuss cocktails, serves and drinks menus with customers.
  • Manage your own diary, customer visits and travel schedule.
  • Achieve sales targets and contribute to territory growth.
Who We're Looking For Essential Requirements
  • Experience working within the beverage, drinks, hospitality or On Trade sector.
  • Strong cocktail and mixology knowledge.
  • Previous experience as a Bartender, Mixologist, Bar Supervisor, Manager or similar hospitality role.
  • Passion for cocktails, spirits and premium drinks brands.
  • Excellent communication and relationship‑building skills.
  • Full UK Driving Licence.
  • Access to your own vehicle.
  • Willingness to insure your vehicle for business use.
  • Comfortable travelling throughout your designated territory.
  • Self‑motivated with a desire to develop a career in sales.
What's In It For You?
  • £32,000 basic salary
  • £4,000 annual car allowance
  • Monthly bonus based on sales performance
  • Full training and ongoing support
  • Opportunity to work with a globally recognised drinks brand
  • Real opportunity to move into a permanent position after 12 months
  • Career progression within the beverages and drinks industry

This role requires strong cocktail and mixology knowledge and is best suited to candidates with experience working within bars, pubs, restaurants or the wider drinks industry.

Applicants must hold a full UK driving licence, have access to their own vehicle and be willing to obtain business-use insurance.

We use generative AI tools to support our candidate screening process. This helps us ensure a fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention.

If you do not hear back after 5 working days, please assume that you have unfortunately been unsuccessful on this occasion.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser

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