Customer Sales Manager

• Location:
  
  Birmingham, UK
• Working Period:
  Full Time
• Reports to:
  
  Residence Manager
• Salary: £38,000

Yugo is the trusted name for student housing globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Our Customer Sales Managers are responsible for driving occupancy, revenue growth, student retention and arrears performance across their residence. They are commercial leaders within the property, focused on securing bookings, maximising conversions, building local partnerships and delivering an exceptional customer journey from enquiry through to arrival and beyond.

Working closely with the Residence Manager and Assistant Residence Manager, the Customer Sales Manager is accountable for delivering occupancy targets for the 2026/27 academic year and future leasing cycles, while ensuring effective management of student accounts and arrears performance.

This is a hands‑on role requiring strong commercial awareness, relationship‑building skills and a proactive approach to sales and customer engagement.

• Lead the delivery of occupancy, leasing and revenue targets for the residence.
• Develop and execute local sales strategies to achieve budgeted occupancy levels.
• Own the customer journey from enquiry through to booking, ensuring a market-leading conversion experience.
• Monitor enquiry pipelines and ensure prompt follow‑up of all sales opportunities.
• Conduct in‑person and virtual property tours, converting prospects into residents.
• Drive annual re0booking campaigns to maximise resident retention.
• Identify opportunities to increase revenue through room upgrades and ancillary services.
• Support the Residence Manager in achieving NOI and GOI targets.
• Monitor local market conditions, competitor activity and pricing strategies to maximise performance.
• Provide recommendations on local initiatives to drive leasing performance.

• Take ownership of the residence arrears process and debt management strategy.
• Monitor student accounts to ensure payments are received in accordance with tenancy agreements.
• Proactively contact residents regarding overdue payments and outstanding balances.
• Negotiate and manage payment plans where appropriate.
• Work closely with guarantors and sponsors to assist with account resolution.
• Produce weekly arrears reports and collection action plans.
• Support legal and escalation processes relating to unpaid accounts.
• Work collaboratively with the Finance team to minimise bad debt exposure.
• Ensure compliance with company policies and procedures regarding payment collection.
• Deliver debt reduction targets and support overall cash collection objectives.

• Build strong relationships with local universities, colleges and student support services.
• Develop relationships with university accommodation teams to generate referrals and future bookings.
• Attend housing fairs, university events, open days and student-facing activities.
• Build and maintain relationships with education agents and referral partners.
• Identify opportunities to attract new customer segments and increase market share.
• Act as a key ambassador for Yugo within the local student community.
• Work with central Sales and Marketing teams to deliver local campaigns and initiatives.

• Ensure prospective and current residents receive an exceptional customer experience.
• Monitor customer feedback and identify opportunities for continuous improvement.
• Support effective complaint resolution relating to sales, bookings and student accounts.
• Lead customer retention initiatives to maximise renewals and referrals.
• Work collaboratively with operational teams to improve student satisfaction and retention.
• Champion the Yugo brand values and customer experience standards.
• Support the delivery of Yugo Eco, YuGrow and YuPro initiatives within the residence.

• Maintain accurate records within CRM and operating systems.
• Produce weekly and…