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Foodservice Field Sales Executive

Job in Birmingham, West Midlands, B1, England, UK
Listing for: People Solutions
Full Time position
Listed on 2026-09-13
Job specializations:
  • Sales
    Outside / Field Sales, Food Sales, B2B Sales, Sales Representative
Salary/Wage Range or Industry Benchmark: 35000 GBP Yearly GBP 35000.00 YEAR
Job Description & How to Apply Below

FOOD SERVICE FIELD SALES EXECUTIVE - BIRMINGHAM

£35,000 + Performance Bonus + Company Car | Field Based | Permanent

People Solutions are currently recruiting for an experienced Food service Field Sales Executive to join our well-established client based in Birmingham on a full-time, permanent basis.

This is a fantastic opportunity for an ambitious and commercially driven salesperson with experience within the food service, catering, hospitality or food wholesale market.

You will take ownership of a territory across Birmingham and the wider Midlands, identifying and winning new customers while developing existing accounts and increasing spend.

This is a genuine new-business-focused field sales role. We are looking for someone who enjoys getting out into the market, opening doors, meeting decision-makers and converting opportunities into long-term customers.

This role would suit candidates with experience as a Food service Sales Executive, Field Sales Executive, Territory Sales Executive, Business Development Executive, Food service Account Manager or Business Development Manager.

Annual Salary of £35,000

Working hours:

Monday to Friday: 9.00am - 5.00pm Essential Skills

To be successful as a Food service Field Sales Executive, you will need:

  • Proven experience within field sales, business development or territory sales
  • A strong track record of winning new business and opening new customer accounts
  • Confident prospecting and lead-generation skills, including cold calling and face-to-face approaches
  • Experience building and managing your own sales pipeline and territory
  • Strong relationship-building skills with the ability to engage owners, managers, buyers and key decision-makers
  • Excellent communication, negotiation and closing skills
  • Commercial awareness with the ability to work towards sales, revenue and margin targets
  • A proactive, self-motivated and target-driven approach

    Ability to work independently and plan customer visits effectively
  • Comfortable spending the majority of your working week out in the field
  • Full UK driving licence
Desirable Skills

It would be advantageous if you have:

  • Previous sales experience within food service, food wholesale, catering or hospitality
  • Experience selling directly to food service end users
  • An existing network of customers or industry contacts across Birmingham and the wider Midlands
  • Experience selling into restaurants, takeaways, QSR operators, hotels, pubs, cafés, caterers, care homes or education
  • Experience identifying and winning high-volume or multi-site accounts
  • Knowledge of the Birmingham and Midlands food service market
  • Experience growing spend and product penetration within existing accounts
  • Previous experience working for a food service wholesaler, distributor or supplier
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