Foodservice Field Sales Executive
Listed on 2026-09-13
-
Sales
Outside / Field Sales, Food Sales, B2B Sales, Sales Representative
FOOD SERVICE FIELD SALES EXECUTIVE - BIRMINGHAM
£35,000 + Performance Bonus + Company Car | Field Based | Permanent
People Solutions are currently recruiting for an experienced Food service Field Sales Executive to join our well-established client based in Birmingham on a full-time, permanent basis.
This is a fantastic opportunity for an ambitious and commercially driven salesperson with experience within the food service, catering, hospitality or food wholesale market.
You will take ownership of a territory across Birmingham and the wider Midlands, identifying and winning new customers while developing existing accounts and increasing spend.
This is a genuine new-business-focused field sales role. We are looking for someone who enjoys getting out into the market, opening doors, meeting decision-makers and converting opportunities into long-term customers.
This role would suit candidates with experience as a Food service Sales Executive, Field Sales Executive, Territory Sales Executive, Business Development Executive, Food service Account Manager or Business Development Manager.
Annual Salary of £35,000Working hours:
Monday to Friday: 9.00am - 5.00pm Essential Skills
To be successful as a Food service Field Sales Executive, you will need:
- Proven experience within field sales, business development or territory sales
- A strong track record of winning new business and opening new customer accounts
- Confident prospecting and lead-generation skills, including cold calling and face-to-face approaches
- Experience building and managing your own sales pipeline and territory
- Strong relationship-building skills with the ability to engage owners, managers, buyers and key decision-makers
- Excellent communication, negotiation and closing skills
- Commercial awareness with the ability to work towards sales, revenue and margin targets
- A proactive, self-motivated and target-driven approach
Ability to work independently and plan customer visits effectively - Comfortable spending the majority of your working week out in the field
- Full UK driving licence
It would be advantageous if you have:
- Previous sales experience within food service, food wholesale, catering or hospitality
- Experience selling directly to food service end users
- An existing network of customers or industry contacts across Birmingham and the wider Midlands
- Experience selling into restaurants, takeaways, QSR operators, hotels, pubs, cafés, caterers, care homes or education
- Experience identifying and winning high-volume or multi-site accounts
- Knowledge of the Birmingham and Midlands food service market
- Experience growing spend and product penetration within existing accounts
- Previous experience working for a food service wholesaler, distributor or supplier
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).