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Foodservice Field Sales Executive

Job in Birmingham, West Midlands, B42 1AA, England, UK
Listing for: People Solutions
Full Time position
Listed on 2026-09-13
Job specializations:
  • Sales
    Outside / Field Sales, Food Sales, Sales Representative
Salary/Wage Range or Industry Benchmark: 35000 GBP Yearly GBP 35000.00 YEAR
Job Description & How to Apply Below
FOOD SERVICE FIELD SALES EXECUTIVE – BIRMINGHAM £35,000  Performance Bonus  Company Car | Field Based | Permanent People Solutions are currently recruiting for an experienced Food service Field Sales Executive to join our well-established client based in Birmingham on a full-time, permanent basis. This is a fantastic opportunity for an ambitious and commercially driven salesperson with experience within the food service, catering, hospitality or food wholesale market.

You will take ownership of a territory across Birmingham and the wider Midlands, identifying and winning new customers while developing existing accounts and increasing spend. This is a genuine new-business-focused field sales role. We are looking for someone who enjoys getting out into the market, opening doors, meeting decision-makers and converting opportunities into long-term customers. This role would suit candidates with experience as a Food service Sales Executive, Field Sales Executive, Territory Sales Executive, Business Development Executive, Food service Account Manager or Business Development Manager.

Annual Salary of £35,000

Working hours:

Monday to Friday: 9.00am - 5.00pm Essential Skills To be successful as a Food service Field Sales Executive, you will need:
Proven experience within field sales, business development or territory sales A strong track record of winning new business and opening new customer accounts Confident prospecting and lead-generation skills, including cold calling and face-to-face approaches Experience building and managing your own sales pipeline and territory Strong relationship-building skills with the ability to engage owners, managers, buyers and key decision-makers Excellent communication, negotiation and closing skills Commercial awareness with the ability to work towards sales, revenue and margin targets A proactive, self-motivated and target-driven approach Ability to work independently and plan customer visits effectively Comfortable spending the majority of your working week out in the field Full UK driving licence Desirable Skills It would be advantageous if you have:
Previous sales experience within food service, food wholesale, catering or hospitality Experience selling directly to food service end users An existing network of customers or industry contacts across Birmingham and the wider Midlands Experience selling into restaurants, takeaways, QSR operators, hotels, pubs, cafés, caterers, care homes or education Experience identifying and winning high-volume or multi-site accounts Knowledge of the Birmingham and Midlands food service market Experience growing spend and product penetration within existing accounts Previous experience working for a food service wholesaler, distributor or supplier Apply:
If you are interested in this role, please apply today and a member of our recruitment team will be in touch. People Solutions do not charge candidates any fees or request deposits at any stage of the recruitment process.
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