Sales Manager - OEM Car Manufacturer

Birmingham, United Kingdom | Posted on 26/09/2026

• Salary £50,000 + Up to £1,800 month incentive + up to 15% annual bonus + company car
• City Birmingham
• Province West Midlands
• Country United Kingdom
• Postal Code B1

Job Title:
Sales Performance Manager – OEM Car Manufacturer

Location:
Covering Dealerships in the West Midlands region

Salary:
Circa £50,000 basic salary + Up to £1,800 month bonus and 15% annual bonus – OTE Circa £75,000 + tax efficient company car

Our client is one of the fastest-growing automotive brandsin the UK at the moment, bringing innovative products and a fresh customer experience to the UK market.

This role of Sales Performance Manager will be working directly for the Manufacturer and travelling to the regions retailers acrossthe West Midlands.

Our client is flexible on where you are based as long as youlive in the West Midlands and are flexible to travel throughout the region.

Position Overview

The Sales Performance Manager is responsible for driving sales performance and

achieving commercial targets within a designated geographic zone. This role involves

managing relationships with dealers, executing sales strategies, and ensuring that the

brand's presence and performance are optimized within the assigned area. The Sales

Performance Manager plays a crucial role in aligning local sales activities with broader

company objectives.

Responsibilities:

• Achieve Sales Targets:
  Meet and exceed sales goals withinthe assigned zone

  by developing and implementing effective sales strategies.

• Dealer Network Management:
  Establish and maintain strong relationships with

  dealers, ensuring they are fully supported and motivated toachieve sales

  targets. Provide training and resources to improve dealer performance.

• Sales Strategy Execution:
  Implement sales initiatives and promotional activities

  in alignment with the company's overall strategy. Monitor and adjust strategies

  based on performance metrics and market conditions.

• Market Analysis:
  Conduct regular market research and analysis to identify

  opportunities and threats within the zone. Provide insights and recommendations

  to the Regional Operations Manager.

• Brand Representation:
  Serve as the face of the brand within the zone, ensuring

  consistent and positive brand representation across allsales channels.

• Customer Satisfaction:
  Monitor customer feedback and satisfaction levels,

  working with dealers to address any issues and improve the overall customer

  experience.

• Performance Reporting:
  Prepare and deliver regular reportson sales

  performance, market trends, and dealer activities to the Regional Operations

  Manager.

Requirements:

• Professional experience: more than 8 years of work experience in automobile

  Sales management and dealer network management;

• Abundant resources and relationship with dealer group and dealers;

• Excellent management skills, preferably in projects involving site selection,

  architecture / construction approval processes and implementation of franchise

  standards.

• Strong communication and coordination ability, planning ability and execution

  ability; relationship establishment and maintenance capabilities;

• Strong ability to withstand pressure; strong subjective initiative, daring to innovate

  and break through.

• Flexibility to travel throughout the Region.

• Up to 15% annual bonus potential and Up to £1,800 monthly bonus

• Tax efficient company car scheme

• Private Health Insurance and Dental Insurance

• Critical illness cover