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Director of Sales - Food & Drink​/Wholesale

Job in West Midlands, Birmingham, West Midlands, B1, England, UK
Listing for: Step Ahead Recruitment Ltd
Full Time position
Listed on 2026-09-29
Job specializations:
  • Sales
    Director of Sales
  • Management
Salary/Wage Range or Industry Benchmark: 120000 - 180000 GBP Yearly GBP 120000.00 180000.00 YEAR
Job Description & How to Apply Below

Director of Sales (Food & Drink/Wholesale) National role – Midlands ideal - can consider candidates based between London and Leeds.

We are recruiting for a rapidly growing UK based food and drink business at a really exciting stage of its development.

This is a senior commercial leadership role with responsibility for a significant national sales function across Free Trade/Independents and Groups.

The Role

You will lead a senior sales structure and take responsibility for driving commercial performance across a major part of the business.

  • Lead a significant national sales function
  • Drive sales performance and growth across Free Trade/Independents and Groups
  • Build and maintain strong relationships with key customers
  • Remain visible in the market and act as a senior face of the business
  • Identify new commercial opportunities and support continued growth
  • Help shape sales strategy and ways of working as the business evolves
About You

You may already be a Sales Director, Director of Sales or Commercial Director, or a strong Head of Sales ready for a bigger role. We are fairly open-minded on exact background, but you will ideally bring:

  • Strong senior commercial experience within food service, food and drink, wholesale or drinks/beverages
  • A strong understanding of Free Trade/Independent customers
  • Experience of Groups would also be an advantage
  • Experience of leading a significant sales function through managers/sales leaders
  • Strong commercial judgement and a track record of driving performance and growth
  • An entrepreneurial and adaptable approach – you’re comfortable making decisions and don’t need lots of structure around you

Most importantly, we are looking for someone who is an excellent people leaderand knows how to get the best out of their managers and teams.

This role won't suit someone who needs a highly structured corporate environment with a process in place for everything. It will suit someone who enjoys pace, autonomy and the opportunity to make a real difference.

What’s in it for you?

This is a newly created role and a chance to take ownership of a significant part of the sales operation at an important stage in the company’s growth.

You’ll have the opportunity to shape how the sales function develops, influence commercial direction and make your mark in a business where good ideas and constructive challenge are genuinely welcomed.

If you are a Manager who enjoys being close to your people and your customers, and want a role where you can actually make things happen, this could be a great next move.
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