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Divisional Sales Manager

Job in Birmingham, West Midlands, B1, England, UK
Listing for: Current Vacancies
Full Time position
Listed on 2026-10-05
Job specializations:
  • Sales
    Director of Sales, Automotive Sales, Sales Manager
Salary/Wage Range or Industry Benchmark: 70000 - 110000 GBP Yearly GBP 70000.00 110000.00 YEAR
Job Description & How to Apply Below

We're looking for an experienced Divisional Sales Manager to support our Franchise Director across our VWG brands and dealership locations.

Following the acquisition of Johnsons Cars, Brayleys Cars and Johnsons Cars have come together to create one of the UK's top 10 automotive retail groups.

This marks an exciting new chapter for both businesses. By combining the strengths, expertise and heritage of two respected automotive retailers, we're building a larger, stronger organisation with even greater opportunities for our people.

This is a high-profile leadership opportunity for an ambitious automotive sales professional who can drive performance, develop people and embed consistent sales standards across a large and diverse Division.

Why Join Johnsons & Brayleys Cars?
  • Senior leadership opportunity with significant responsibility and influence
  • Opportunity to work across multiple brands
  • Company car and competitive benefits package
  • 31 days holiday, rising to 33 with service
  • Birthday off – an extra paid day to celebrate
  • Company pension scheme
  • Staff discounts on vehicles, servicing, parts & labour across all brands
  • Dentist on Demand access
  • Industry-leading training and development
  • Clear opportunities for career progression
What You'll Be Doing
  • Supporting the Franchise Director in delivering the Division's New and Used Vehicle sales strategy
  • Driving consistent sales processes across all dealerships to improve enquiry management, demonstrations, conversion and overall sales performance
  • Analysing dealership and Divisional KPIs to identify opportunities and implement effective action plans
  • Coaching and developing Sales Managers, Business Managers and Sales Executives to deliver sustainable performance
  • Working closely with manufacturer partners to maximise sales opportunities and manufacturer performance
  • Driving New and Used Vehicle volume, margin and profitability
  • Ensuring effective stock management and maintaining strong stock turn performance
  • Embedding a consistent and exceptional customer journey across every dealership
  • Monitoring compliance with Group, manufacturer and FCA standards
  • Working alongside Marketing and manufacturer partners to maximise digital retailing, lead generation and sales conversion
  • Sharing best practice and developing future talent and succession plans across the Division
What We're Looking For
  • Senior sales leadership experience within a franchised dealership environment
  • A proven track record of improving sales performance through leadership, coaching and process management
  • Strong understanding of automotive sales KPIs, enquiry management, conversion and operational performance
  • Excellent commercial awareness, with the ability to balance volume, profitability and customer satisfaction
  • Strong experience working with manufacturer partners
  • Excellent communication, coaching and people development skills
  • Strong organisational skills, with the ability to manage priorities across a large geographical area
  • High levels of professionalism, integrity and attention to detail
  • Full UK driving licence and willingness to travel extensively across the Division
Why Johnsons & Brayleys Cars?

This is an exciting opportunity to make a genuine impact across a significant part of the Johnsons Cars business. You'll work closely with dealership leadership teams, manufacturer partners and senior stakeholders, helping to shape performance, develop talent and deliver consistently high standards across the Division.

If you're an ambitious automotive sales leader looking for your next challenge, we'd love to hear from you.

The Company

Welcome to Johnsons Cars, we are one of the UKs biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we are dedicated…

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