B2B Client Services Manager

Scope: Individual client account ownership

(Band: Senior)

Client Service Manager

Band: Senior

Reports to: Head of Client Servicing

Scope: Individual client account ownership

The Client Service Manager owns the day-to-day health, performance and profitability of assigned client accounts.

This role ensures that:

• Delivery across Paid, SEO, Organic Social and Revops is aligned
• Clients experience clarity and confidence
• Commercial scope is protected
• Growth opportunities within accounts are identified

Client Service Managers are not administrators. They are commercially aware, strategically engaged and accountable for account performance.

They operate as the primary client contact and internal coordinator for their accounts.

• Primary day-to-day contact for assigned clients
• Builds trusted relationships with marketing and sales stakeholders
• Leads regular reporting and review meetings
• Ensures client expectations are clearly set and managed
• Escalates strategically when required

• Accountable for margin health at account level
• Monitors scope vs delivery to protect profitability
• Identifies and scopes change requests
• Flags commercial risks early
• Supports upsell and cross-sell opportunities

• Coordinates delivery across:
  Paid, SEO, Organic Social, Rev Ops
• Ensures integrated planning and aligned messaging
• Maintains visibility of timelines and priorities
• Prevents siloed execution

• Ensures reporting links activity to commercial outcomes
• Understands core KPIs across each capability
• Maintains performance clarity for clients
• Ensures actions are agreed and followed through

• Identifies expansion opportunities within accounts
• Contributes to account planning
• Works with capability heads to develop proposals
• Supports renewals and contract extensions

• Client retention within assigned accounts
• Account-level margin performance
• Growth within accounts
• Client feedback and satisfaction
• Smooth cross-capability delivery

• Experience in B2B agency account management
• Strong commercial awareness
• Ability to manage multi-channel delivery environments
• Confident communicator with stakeholders
• Organised and proactive

• Exposure to Paid, SEO, Organic Social or Rev Ops environments
• Experience linking marketing activity to pipeline impact

Client Service Managers are:

• Account-level commercial owners
• Cross-capability coordinators
• Relationship stewards
• Margin protectors

They operate under the leadership of the Head of Client Servicing and play a critical role in protecting retention and growth.