Regional Sales Manager

Berkmann Wine Cellars is the UK’s largest family-owned and family-run wine importer, proudly supplying an exceptional portfolio of wines to many of the nation’s most celebrated restaurants, hotels, and independent retailers.

We are looking for an ambitious Regional Sales Manager to lead our Independent On-Trade sales team across the Midlands.

This is an exciting opportunity to play a key role in driving profitable and sustainable growth across a diverse portfolio of premium restaurants, hotels and gastro pubs, whilst representing some of the world's most exciting wines.

You will take ownership of sales performance across the Midlands, leading, coaching and developing a team of Sales Account Managers to deliver ambitious commercial objectives.

You will be a hands-on leader who thrives on being out in trade, building strong customer relationships, identifying new business opportunities and supporting your team to achieve their full potential.

Working closely with the Head of Sales, you will help shape and deliver regional sales strategies, champion our agency wine portfolio and create a positive, accountable and results-driven team culture.

As Regional Sales Manager, you will:

• Lead and inspire – Manage and coach a team of Sales Account Managers, creating a high performance culture build on positivity, achievement of KPIs, accountability and continuous development
• Drive profitable growth – Deliver both team and personal sales budgets, identifying and securing profitable, sustainable new business opportunities
• Win new business across premium restaurants, hotels and gastro pubs, building a strong pipeline of commercially rewarding opportunities
• Be out in trade – Spend a large amount of time with customers and alongside your team drive performance and build lasting partnerships
• Shape strategy – Work closely with the Head of Sales (South, South West and Midlands) to create and activate innovative sales strategies across the region
• Champion our wine portfolio – Ensure our key wines are represented across the Independent On & Off Trade, maximising visibility and value for Berkmann Wine Cellars
• Be an ambassador – Establish yourself as a respected and recognised figure within the region
• Collaborate with internal teams – from marketing, finance and operations you will ensure a seamless customer experience
• Think creatively and commercially – use market insight and performance data to overcome challenges and unlock growth

We are looking for an energetic, commercially sharp leader who combines sales expertise with a genuine passion for wine and hospitality.

• Proven sales leadership experience, with the ability to motivate, coach and develop a successful team.
• Strong commercial knowledge of the wine industry and the Midlands on-trade market.
• A track record of managing budgets, protecting profitability and delivering sustainable sales growth.
• Experience developing new business and building long-term customer relationships.
• Excellent communication, negotiation and relationship-building skills.
• A confident, analytical approach to sales planning, pipeline management and performance.
• A proactive, resilient and solution-focused mindset.
• WSET Level 2 qualification as a minimum, with Level 3 desirable.
• Strong organisational skills and the ability to balance strategic leadership with hands-on customer engagement.
• A full UK driving licence (maximum 6 points).

Experience working with premium restaurants, hotels, gastro pubs or luxury brands would be a distinct advantage.

You must be based within the Midlands region.

This is an opportunity to make a real impact within a respected wine business, working with an exceptional portfolio and a team that shares your passion for wine and customer relationships.

You…