CRM & Comms Pub Marketing Executive

Overview

We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.

Your day-to-day activities will include:

• Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
• Management of online review platforms and our centralised resource website.
• porting the creative requirements of Pub Marketing Manager for digital display media and social media use.
• Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
• Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
• Utilising our CRM platform to manage data health and segmentation.
• Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
• Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
• Copywriting for a multitude of purposes including articles, guides and web pages
• Building new content on resource centre using Word Press (coding experience not required)
• Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
• Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
• Supporting implementation and training of  with pub businesses
• Offering remote support to both Pub Marketing Manager and pub operators on developing success with
• Creation of key creative assets for digital display media and social media
• Supporting Pub Marketing Manager on ad-hoc tasks and projects

• Is creative and innovative with a passion for new concepts and ideas
• Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
• A quick learner and eager to understand new systems
• Understands marketing concepts, focussed on engagement of pub consumer and pub operator
• Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media)
• An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
• Able to project plan and work to strict deadlines

• Must be able to demonstrate CRM experience and end-to-end implementation
• Experience of working with customers, be engaging with a bright and positive approach
• Will have experience in a marketing role preferably running email marketing campaigns
• Basic understanding of GDPR
• Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
• Will have experience of working with systems such as Canva, Adobe and Wordpress.

• A fun environment where you will receive the training and support to develop and progress
• Stream – the ability to access up to 40% of your wages as you earn them
• Free parking onsite
• Health cash plan with access to discounted high street perks
• 33 days holiday
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
• Pension & Life assurance
• Long service awards, including free meals and free stays with your friends or family