Brand Manager EK; H​/F

Main Responsibilities

As Brand Manager EK, you will be responsible for the strategic and commercial development of the brand within the Bihr/Powersports distribution network across France and Europe.

Your mission: to maximize EK’s performance in European markets by deploying effective go-to-market strategies aligned with the brand’s global vision, while supporting local teams in commercial execution.

You will actively contribute to strengthening brand awareness, visibility, and preference across the region.

• Act as the main point of contact between EK, the Bihr Transmission Product Manager, and internal teams.
• Develop and implement the brand strategy across European markets.
• Ensure consistent and high-quality brand representation across all sales channels.
• Conduct competitive analysis and identify growth opportunities in each market.

• Support local sales teams to strengthen EK’s presence in the field (dealers, distributors, retailers, e-commerce, etc.).
• Develop and roll out marketing and commercial plans tailored to each country.
• Coordinate product launches, promotions, and European campaigns.
• Collaborate with Purchasing teams to ensure an efficient stock strategy aligned with market needs.

• Provide internal teams and clients with sales tools and training materials on the EK product range.
• Organize sales initiatives, reseller events, and promotional operations.
• Represent the brand at trade shows and international events.

• Track and analyze key performance indicators (sales, margins, availability, market share, etc.).
• Ensure regular reporting on commercial and marketing activities.
• Identify improvement levers and optimization opportunities for brand development.
• Manage the brand budget and ensure optimal return on investment.

• Master’s degree (or equivalent) in business, marketing, or sales.
• Minimum 5 years of experience in brand management, marketing, or sales, ideally in the motorcycle, technical parts, or equipment sector.
• Strong knowledge of network development, commercial strategy, and product marketing.
• Good understanding of the European market and its local specificities.
• Proficiency in English (German, Spanish, or Italian is a plus).
• Excellent command of office tools and digital marketing tools.

• A stimulating position within a dynamic team, with strong career prospects.
• A good work-life balance thanks to flexible working hours and the possibility of remote work.

The position is a full-time, permanent contract and can be based at one of our sites in France, the United Kingdom, Germany, or Spain.

Please note that applications must be submitted in English.

Compliance Statement:
The company is an equal opportunity employer. All qualified applicants will receive consideration for employment. Applicants meet the Attestation objective, with documentation to be processed through the back office.