Social Media and Content Executive

Smiths Equipment Hire Ltd are the North Wets largest Independent Equipment Hire company with 21 Hire It Centres located across the region.

We're looking for a creative, analytical and commercially minded SEO & Content Writer to plan, write and optimise content that improves our search engine rankings and drives high-quality traffic to our website.

This role will be based full time at our Blackpool Head office,
no hybrid working as working closely with our Marketing team essential, youll create engaging content, optimise existing pages, identify keyword opportunities and continually improve the performance of our website through SEO best practices.

Key Responsibilities include:

• Manage Technical SEO (site health, sitemaps, Core Web Vitals, and schema markup).
• Conduct keyword research, competitor analysis, and content planning.
• Create high-quality blog posts, product pages, and optimized website copy.
• Implement Local SEO strategies (depot pages and Google Business Profile management).
• Build links, handle digital PR, and track performance metrics via GA4 and GSC.

Ideally you will have the following skills and experience:

• Experience with CMS platforms such as Word Press
• Image optimisation, accessibility, and GEO (Generative Engine Optimisation)
• Product Page Optimization